2009, ISBN: 9780470527757
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and upd… Meer...
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2009, ISBN: 9780470527757
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and upd… Meer...
2009, ISBN: 9780470527757
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updat… Meer...
2009
ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, eBooks, eBook Download (EPUB), 2. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2009
2009, ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, [ED: 2], 2. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]
2009, ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, [ED: 1], Auflage, eBook Download (EPUB), eBooks, [PU: Wiley]
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Gedetalleerde informatie over het boek. - Eating the Big Fish
EAN (ISBN-13): 9780470527757
ISBN (ISBN-10): 0470527757
Verschijningsjaar: 2009
Uitgever: John Wiley & Sons
368 Bladzijden
Taal: eng/Englisch
Boek bevindt zich in het datenbestand sinds 2011-10-18T16:05:49+02:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2022-10-11T09:33:52+02:00 (Amsterdam)
ISBN/EAN: 0470527757
ISBN - alternatieve schrijfwijzen:
0-470-52775-7, 978-0-470-52775-7
alternatieve schrijfwijzen en verwante zoekwoorden:
Auteur van het boek: morgan
Titel van het boek: der brand, know your fish, challenger against compete leaders brands eating brand fish, big five, the fish who could wish, your inner fish
Gegevens van de uitgever
Auteur: Adam Morgan
Titel: Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders
Uitgeverij: Wiley; John Wiley & Sons
368 Bladzijden
Verschijningsjaar: 2009-04-16
Taal: Engels
23,99 € (DE)
Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Werbung; Advertising; Business & Management; Werbung; Wirtschaft u. Management; Werbung; BB
Preface. Foreword by Antonio Lucio. Part 1: The Size and Nature of the Big Fish. 1. The Law of Increasing Returns. 2. The Consumer Isn't. 3. What Is a Challenger Brand? Part 2: The Eight Credos of Successful ChallengerBrands. 4. The First Credo: Intelligent Naivety. 5. Monsters and Other Challenges: Gaining Clarity on theCenter. 6. The Second Credo: Build a Lighthouse Identity. 7. The Third Credo: Take Thought Leadership of the Category. 8. The Fourth Credo: Create Symbols of Re-Evaluation. 9. The Fifth Credo: Sacrifice. 10. The Sixth Credo: Overcommit. 11. The Seventh Credo: Using Communications and Publicity toEnter Social Culture. 12. The Eight Credo: Become Idea-Centered, NotConsumer-Centered. Part 3: Applying the Challenger Program. 13. Writing the Challenger Program: The Two-Day Off-Site. 14. The Scope of the Lighthouse Keeper. Part 4: Mind-Set, Culture, and Risk. 15. Challenger as a State of Mind: Staying Number One MeansThinking Like a Number Two. 16. Risk, Will, and the Circle of Rope. References and Sources. Acknowledgments for the Second Edition. Photo Credits. Index.Andere boeken die eventueel grote overeenkomsten met dit boek kunnen hebben:
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