Effective Advertising : Understanding When, How, and Why Advertising Works by Gerard J. Tellis - gebruikt boek
2005, ISBN: 9780761922520
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing "Tellis has done a remarkable job. He has brought together an amazingly dive… Meer...
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ISBN: 9780761922520
'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's… Meer...
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ISBN: 9780761922520
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarize… Meer...
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Effective Advertising: Understanding When, How, and Why Advertising Works - gebonden uitgave, pocketboek
ISBN: 9780761922520
Effective Advertising: Understanding When, How, and Why Advertising Works Effective-Advertising~~Gerard-J-Tellis Business>Marketing Strategies>Marketing Strategies Hardcover, SAGE Publica… Meer...
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2004, ISBN: 9780761922520
Understanding When, How, and Why Advertising Works, Buch, Hardcover, [PU: SAGE Publications Inc], SAGE Publications Inc, 2004
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Effective Advertising : Understanding When, How, and Why Advertising Works by Gerard J. Tellis - gebruikt boek
2005, ISBN: 9780761922520
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing "Tellis has done a remarkable job. He has brought together an amazingly dive… Meer...
bij Orellfuessli.ch
ISBN: 9780761922520
'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's… Meer...
ISBN: 9780761922520
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarize… Meer...
Effective Advertising: Understanding When, How, and Why Advertising Works - gebonden uitgave, pocketboek
ISBN: 9780761922520
Effective Advertising: Understanding When, How, and Why Advertising Works Effective-Advertising~~Gerard-J-Tellis Business>Marketing Strategies>Marketing Strategies Hardcover, SAGE Publica… Meer...
2004, ISBN: 9780761922520
Understanding When, How, and Why Advertising Works, Buch, Hardcover, [PU: SAGE Publications Inc], SAGE Publications Inc, 2004
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Gedetalleerde informatie over het boek. - Effective Advertising
EAN (ISBN-13): 9780761922520
ISBN (ISBN-10): 0761922520
Gebonden uitgave
Verschijningsjaar: 2003
Uitgever: SAGE Publications Inc
216 Bladzijden
Gewicht: 0,417 kg
Taal: eng/Englisch
Boek bevindt zich in het datenbestand sinds 2007-11-13T11:38:26+01:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2022-08-30T15:20:06+02:00 (Amsterdam)
ISBN/EAN: 0761922520
ISBN - alternatieve schrijfwijzen:
0-7619-2252-0, 978-0-7619-2252-0
alternatieve schrijfwijzen en verwante zoekwoorden:
Auteur van het boek: gerard tellis, gerard way
Titel van het boek: effective advertising understanding when how why advertising works, how and why works, marketing
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