11, ISBN: 9781118153765

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly so… Meer...

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions a Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways. Sales & Selling, Marketing & Sales, Measuring Marketing~~ John A. Davis~~Sales & Selling~~Marketing & Sales~~9781118153765, en, Measuring Marketing, John A. Davis, 9781118153765, Wiley, 11/19/2012, , , , Wiley, 11/19/2012<

2012, ISBN: 9781118153765

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly so… Meer...

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the. Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways. eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Measuring Marketing~~EBook~~9781118153765~~John A Davis, , Measuring Marketing, John A Davis, 9781118153765, Wiley, 11/19/2012, , , , Wiley<

2012, ISBN: 1118153766

In englischer Sprache. Verlag: John Wiley & Sons, John Davis is a Practice Associate Professor of Marketing atSingapore Management University where he is also Director of theCenter for Ma… Meer...

In englischer Sprache. Verlag: John Wiley & Sons, John Davis is a Practice Associate Professor of Marketing atSingapore Management University where he is also Director of theCenter for Marketing Excellence.He is the author of Magic Numbersfor Consumer Marketing, and is founder of Brand New View, a globaltr5aning and consulting company. John teaches and consults with companies around the world, and is afeature speaker at conferences. he has founded two award winningcompanies and let marketing teams at Nike, Informix andTransamerica. He earned his MBA from Columbia University and his BA from StanfordUniversity. EPUB, 368 Seiten, 368 Seiten, 2., Auflage, [GR: 9785 - Nonbooks, PBS / Wirtschaft/Werbung, Marketing], [SW: - Betriebswirtschaft und Management], [Ausgabe: 2][PU:John Wiley & Sons]<

ISBN: 9781118153765

Measuring Marketing: 110+ Key Metrics Every Marketer Needs Measuring-Marketing~~John-Davis Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), Wiley

2012, ISBN: 9781118153765

110+ Key Metrics Every Marketer Needs, [ED: 2], 2. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]