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Transitioned Media / A Turning Point Into the Digital Realm / Gali Einav / Buch / XX / Englisch / 2010 / SPRINGER NATURE / EAN 9781441960986 - Einav, Gali
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Einav, Gali:

Transitioned Media / A Turning Point Into the Digital Realm / Gali Einav / Buch / XX / Englisch / 2010 / SPRINGER NATURE / EAN 9781441960986 - gebonden uitgave, pocketboek

2010, ISBN: 9781441960986

[ED: Gebunden], [PU: SPRINGER NATURE], The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result … Meer...

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Einav, Gali:

Transitioned Media - gebonden uitgave, pocketboek

2010, ISBN: 1441960988

[EAN: 9781441960986], Neubuch, [PU: Springer New York], BUSINESS ECONOMICS FINANCE & ADVERTISING PROMOTION MANAGEMENT SCIENCE GENERAL WIRTSCHAFT BETRIEBSWIRTSCHAFT BROADCAST MEDIA DIGITAL… Meer...

NEW BOOK. Verzendingskosten:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
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Einav, Gali [Editor]:
Transitioned Media: a Turning Point Into the Digital Realm (the Economics of Information, Communication, and Entertainment) - gebonden uitgave, pocketboek

2010

ISBN: 9781441960986

Hardcover, Gebraucht, guter Zustand, Used texts DO NOT include any supplemental material such as; online access codes, CDs, etc. All text is legible and may contain; markings, highlightin… Meer...

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Einav, Gali:
Transitioned Media A Turning Point into the Digital Realm - gebonden uitgave, pocketboek

2010, ISBN: 1441960988

[EAN: 9781441960986], Gebraucht, guter Zustand, [PU: Springer US], SOCIAL MEDIA,MEDIA POLICY,INTELLECTUAL PROPERTY,NEW MEDIA,HIGH-DEFINITION TELEVISION (HD-TV),BROADCAST MEDIA,DIGITAL CON… Meer...

NOT NEW BOOK. Verzendingskosten:Versandkostenfrei. (EUR 0.00) Buchpark, Trebbin, Germany [83435977] [Rating: 5 (von 5)]
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Einav, Gali:
Transitioned Media A Turning Point into the Digital Realm - gebruikt boek

2010, ISBN: 9781441960986

[PU: Springer US], 6874851/12, DE, [SC: 0.00], gebraucht; sehr gut, gewerbliches Angebot, 2010, Banküberweisung, Kreditkarte, PayPal, Klarna-Sofortüberweisung, International shipping

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Transitioned Media: A Turning Point into the Digital Realm (The Economics of Information, Communication, and Entertainment)

The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. TOC:Acknowledgments Foreword Content Flows From Anyone to Everyone --Darcy Gerbarg 1. Introduction: The End of Media As We Know It? --Gali Einav Part 1: The Changing World of Advertising and Consumer Behavior 2. TV for the 21st Century: The Video Ad Model in Transition --Adam Gerberg and Rick Mandler 3. Branded Entertainment: How Advertisers and Networks are Working Together to Reach Consumers in the New Media Environment --Rachel Mueller-Lust 4. Evolution of Cross Platform Media Use in the United States --Horst Stipp Part 2: The Changing Face of Traditional Media : The News Business Case Study 5. We Interrupt this Program--Jeff Gralnick 6. Mobile Social Networking and the News--Laura Forlano 7. Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere --John Kelly Part 3: Media Reinvented; Case Studies of Transitioning into a Digital Age 8. The Transition to Digital TV: A Case Study of HDTV--John Carey 9. The Fat Lady Still Sings: Bringing Music into the Digital Age--Lydia Loizides 10. The Transition into the Digital Film Age --Kristen Daly 11. Thumb Wars: Body and Mind in Video Games--Liel Leibovitz About the Editor and Contributors Index

Gedetalleerde informatie over het boek. - Transitioned Media: A Turning Point into the Digital Realm (The Economics of Information, Communication, and Entertainment)


EAN (ISBN-13): 9781441960986
ISBN (ISBN-10): 1441960988
Gebonden uitgave
pocket book
Verschijningsjaar: 2010
Uitgever: Springer
165 Bladzijden
Gewicht: 0,434 kg
Taal: eng/Englisch

Boek bevindt zich in het datenbestand sinds 2009-06-13T19:44:22+02:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2024-01-09T20:03:24+01:00 (Amsterdam)
ISBN/EAN: 1441960988

ISBN - alternatieve schrijfwijzen:
1-4419-6098-8, 978-1-4419-6098-6
alternatieve schrijfwijzen en verwante zoekwoorden:
Titel van het boek: media, realm, the turning point


Gegevens van de uitgever

Auteur: Gali Einav
Titel: The Economics of Information, Communication, and Entertainment; Transitioned Media - A Turning Point into the Digital Realm
Uitgeverij: Springer; Springer US
168 Bladzijden
Verschijningsjaar: 2010-08-06
New York; NY; US
Gedrukt / Gemaakt in
Taal: Engels
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
POD
XX, 168 p.

BB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Broadcast Media; Digital Content; High-Definition Television (HD-TV); Information technology; Intellectual Property; Media Management; Media Policy; New Media; Social Media; Social Net; Social Network; Technology Policy; branding; digital; online; Media Planning; Economic Policy; Innovation and Technology Management; Wirtschaftspolitik, politische Ökonomie; Management: Innovation; EA; BC

brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.
Covers emerging topics in digital media and communication, including social networking, the blogosphere, digital cinema, and video games Features case studies across a wide spectrum, from digital coverage of the Beijing Olympics to community building through Facebook and Twitter Highlights economic and business implications of digital technologies, with a focus on future direction of the media industry Includes supplementary material: sn.pub/extras

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Laatste soortgelijke boek:
9781461426370 Transitioned Media: A Turning Point into the Digital Realm Gali Einav Editor (Gali Einav)


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