Adrienne Cooper: TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE : A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - pocketboek
[EAN: 9783843384438], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - Activists and consumers are increasingly demanding co… Meer...
[EAN: 9783843384438], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation's environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald's and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald's and Unilever's dialogue with Greenpeace. 132 pp. Englisch, Books<
*TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE* - A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE / Taschenbuch für 58.99 € / Aus dem Bereich: Bü… Meer...
*TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE* - A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE / Taschenbuch für 58.99 € / Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, LAP LAMBERT Academic Publishing<
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE ab 58.99 € als Taschenbuch: A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE. Aus dem Bereich: Büche… Meer...
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE ab 58.99 € als Taschenbuch: A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales, Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, LAP LAMBERT Academic Publishing<
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Adrienne Cooper: Twoway Communication a Winwin Model for Facing Activist Pressure a Case Study on McDonald's and Unilever's Responses to Greenpeace - pocketboek
Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from… Meer...
Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: LAP Lambert Academic Publishing]<
Cooper, Adrienne: TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - nieuw boek
[EAN: 9783843384438], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - Activists and consumers are increasingly demanding co… Meer...
[EAN: 9783843384438], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation's environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald's and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald's and Unilever's dialogue with Greenpeace. 132 pp. Englisch, Books<
*TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE* - A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE / Taschenbuch für 58.99 € / Aus dem Bereich: Bü… Meer...
*TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE* - A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE / Taschenbuch für 58.99 € / Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, LAP LAMBERT Academic Publishing<
Verzendingskosten:Shipping in 3 days, , Versandkostenfrei nach Hause oder Express-Lieferung in Ihre Buchhandlung., DE. (EUR 0.00)
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE ab 58.99 € als Taschenbuch: A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE. Aus dem Bereich: Büche… Meer...
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE ab 58.99 € als Taschenbuch: A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales, Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, LAP LAMBERT Academic Publishing<
Verzendingskosten:Shipping in 3 days, , Versandkostenfrei nach Hause oder Express-Lieferung in Ihre Buchhandlung., DE. (EUR 0.00)
Adrienne Cooper: Twoway Communication a Winwin Model for Facing Activist Pressure a Case Study on McDonald's and Unilever's Responses to Greenpeace - pocketboek
Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from… Meer...
Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: LAP Lambert Academic Publishing]<
Cooper, Adrienne: TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - nieuw boek
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Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation's environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald's and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald's and Unilever's dialogue with Greenpeace.
Gedetalleerde informatie over het boek. - TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE
EAN (ISBN-13): 9783843384438 ISBN (ISBN-10): 3843384436 Gebonden uitgave pocket book Verschijningsjaar: 2011 Uitgever: LAP LAMBERT Academic Publishing
Boek bevindt zich in het datenbestand sinds 2009-12-29T07:34:16+01:00 (Amsterdam) Detailpagina laatst gewijzigd op 2023-07-08T07:37:19+02:00 (Amsterdam) ISBN/EAN: 3843384436
ISBN - alternatieve schrijfwijzen: 3-8433-8443-6, 978-3-8433-8443-8 alternatieve schrijfwijzen en verwante zoekwoorden: Auteur van het boek: cooper Titel van het boek: for activist, win, study
