ISBN: 9783844322538

[ED: Taschenbuch], [PU: LAP Lambert Academic Publishing], Neuware - In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understan… Meer...

[ED: Taschenbuch], [PU: LAP Lambert Academic Publishing], Neuware - In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory., DE, Neuware, gewerbliches Angebot, 220x150x7 mm, 124, Offene Rechnung (Vorkasse vorbehalten), PayPal, Banküberweisung, Internationaler Versand<

ISBN: 9783844322538

[ED: Taschenbuch], [PU: LAP Lambert Academic Publishing], Neuware - In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understan… Meer...

[ED: Taschenbuch], [PU: LAP Lambert Academic Publishing], Neuware - In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 220x150x7 mm, 124, PayPal, Offene Rechnung, Banküberweisung, Internationaler Versand<

ISBN: 9783844322538

Paperback, [PU: LAP LAMBERT Academic Publishing], In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audien… Meer...

Paperback, [PU: LAP LAMBERT Academic Publishing], In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory., Media Studies<

ISBN: 9783844322538

In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to co… Meer...

In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory. Bücher, Hörbücher & Kalender / Bücher / Sachbuch / Medien & Kommunikation / Medienwissenschaft<

2011, ISBN: 3844322531

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]