2011, ISBN: 9780071768603

eBooks, eBook Download (EPUB), A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When … Meer...

eBooks, eBook Download (EPUB), A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. Even in today's global market-with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings-you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers' wants and needsFocus on what makes your company differentQuantify your differences and build a value-based strategyCommunicate your value directly to your customersNow more than ever, it is essential for you to reexamine the reality of the value you offer customers-and this step-by-step program shows you how.Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers-through marketing, selling, negotiation, and pricing-you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets-such as consulting services or digital properties like e-books and music files-these value-based strategies are more important than ever.So forget about your old pricing methods based on costs and competition. Once you know your own value-and how to communicate it to others-everybody profits. [PU: McGraw-Hill Education], Seiten: 288, McGraw-Hill Education, 2011<

ISBN: 9780071768603

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getti… Meer...

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay moreâ??which is good news for you and your business. Even in todayâ??s global marketâ??with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offeringsâ??you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customersâ?? wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customersâ??and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customersâ??through marketing, selling, negotiation, and pricingâ??you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to todayâ??s more intangible marketsâ??such as consulting services or digital properties like e-books and music filesâ??these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own valueâ??and how to communicate it to othersâ??everybody profits. BUSINESS & ECONOMICS,Marketing,Research, eBooks.com<

2011, ISBN: 9780071768603

McGraw Hill, Kindle Edition, Auflage: 1, 367 Seiten, Publiziert: 2011-10-17T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Verkaufsrang: 943081, Research, Marketing & Sales, Busines… Meer...

McGraw Hill, Kindle Edition, Auflage: 1, 367 Seiten, Publiziert: 2011-10-17T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Verkaufsrang: 943081, Research, Marketing & Sales, Business & Money, Subjects, Books, Kindle eBooks, Categories, Kindle Store, Specialty Stores, English Language Store, Word Wise Enabled, v3 Testing Node2, Kindle Lifelong Learning: Biographies, Business & History, Kindle books for teams and groups, partition_00000018, Special Features Stores, Kindle Books for Business, Kindle Books for Others, partition_00000019, Kindle eBooks for Business, Format: Kindle eBook, McGraw Hill, 2011<

2011, ISBN: 9780071768603

McGraw Hill, Kindle Edition, Auflage: 1, 367 Seiten, Publiziert: 2011-10-17T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Verkaufsrang: 742457, Brands & Corporate Identity, Sales &… Meer...

McGraw Hill, Kindle Edition, Auflage: 1, 367 Seiten, Publiziert: 2011-10-17T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Verkaufsrang: 742457, Brands & Corporate Identity, Sales & Marketing, Business, Finance & Law, Subjects, Books, Market Research, Marketing & Sales, Business & Investing, Kindle eBooks, Categories, Kindle Store, Format: Kindle eBook, McGraw Hill, 2011<

2011, ISBN: 9780071768603

eBooks, eBook Download (EPUB), [PU: McGraw-Hill Education], McGraw-Hill Education, 2011