ISBN: 9780133443110

A brand new collection of authoritative guides to marketing innovation   4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably succe… Meer...

A brand new collection of authoritative guides to marketing innovation   4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing!   This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today!   From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon   9780133443080,9780133443110,0133443086,0133443116,9780133443127 Other pricing structure might be available at vitalsource.com., Pearson Technology Group<

2004, ISBN: 9780133443110

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for Marketing & Sales, Business & Finance, How to Innovate i… Meer...

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for Marketing & Sales, Business & Finance, How to Innovate in Marketing (Collection)~~ Joan Kiddon, Larry Light, Marc Epstein, Michael Tasner, Monique Reece, Robert Shelton, Tony Davila~~Marketing & Sales~~Business & Finance~~9780133443110, en, How to Innovate in Marketing (Collection), Joan Kiddon, Larry Light, Marc Epstein, Michael Tasner, Monique Reece, Robert Shelton, Tony Davila, 9780133443110, FT Press, 04/27/2013, , , , FT Press, 04/27/2013<

ISBN: 9780133443110

How to Innovate in Marketing (Collection): Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton How to Innovate in Marketing (Collection): Monique Reece, Michael Tasne… Meer...

How to Innovate in Marketing (Collection): Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton How to Innovate in Marketing (Collection): Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton eBooks > Belletristik > Erzählungen, Pearson Education<

ISBN: 9780133443110

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for A brand new collection of authoritative guides to market… Meer...

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for Business & Industrial > Finance & Insurance, FT Press<

ISBN: 9780133443110

eBooks > Belletristik > Erzählungen, [PU: Prentice Hall]