"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technol… Meer...
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. Marketing and the Job of the Marketing Manager; A Strategic Marketing Framework; Marketing Research; Analyzing Consumer Behavior; Organizational Buying Behavior; Market Structure and Competitor Analysis; Product Decisions; New Product Development; Pricing; Communications and Advertising Strategy; Sales Promotion; Channels of Distribution; Direct Channels of Distribution: Personal Selling and Direct Marketing; Customer Relationship Management; Special Topic: Strategies for Service Markets For marketing professionals, product and brand managers. Marketing Management Winer, Russell S. / Dhar, Ravi, Prentice Hall<
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic envir… Meer...
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor., Management & Management Techniques, Sales & Marketing Management, Sales & Marketing<
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, h… Meer...
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor. Media > Book, [PU: Prentice Hall]<
BetterWorldBooks.com
used in stock. Verzendingskosten:zzgl. Versandkosten., exclusief verzendingskosten Details...
(*) Uitverkocht betekent dat het boek is momenteel niet beschikbaar op elk van de bijbehorende platforms we zoeken.
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return a… Meer...
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return and refund.<
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technol… Meer...
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. Marketing and the Job of the Marketing Manager; A Strategic Marketing Framework; Marketing Research; Analyzing Consumer Behavior; Organizational Buying Behavior; Market Structure and Competitor Analysis; Product Decisions; New Product Development; Pricing; Communications and Advertising Strategy; Sales Promotion; Channels of Distribution; Direct Channels of Distribution: Personal Selling and Direct Marketing; Customer Relationship Management; Special Topic: Strategies for Service Markets For marketing professionals, product and brand managers. Marketing Management Winer, Russell S. / Dhar, Ravi, Prentice Hall<
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic envir… Meer...
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor., Management & Management Techniques, Sales & Marketing Management, Sales & Marketing<
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, h… Meer...
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor. Media > Book, [PU: Prentice Hall]<
used in stock. Verzendingskosten:zzgl. Versandkosten., exclusief verzendingskosten
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return a… Meer...
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return and refund.<
1Aangezien sommige platformen geen verzendingsvoorwaarden meedelen en deze kunnen afhangen van het land van levering, de aankoopprijs, het gewicht en de grootte van het artikel, een eventueel lidmaatschap van het platform, een rechtstreekse levering door het platform of via een derde aanbieder (Marktplaats), enz., is het mogelijk dat de door euro-boek.nl meegedeelde verzendingskosten niet overeenstemmen met deze van het aanbiedende platform.
Bibliografische gegevens van het best passende boek
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
"
Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
Gedetalleerde informatie over het boek. - Marketing Management
EAN (ISBN-13): 9780136074892 ISBN (ISBN-10): 0136074898 Gebonden uitgave pocket book Verschijningsjaar: 2010 Uitgever: Pearson 528 Bladzijden Taal: eng/Englisch
Boek bevindt zich in het datenbestand sinds 2011-10-04T08:59:18+02:00 (Amsterdam) Detailpagina laatst gewijzigd op 2023-07-16T15:01:47+02:00 (Amsterdam) ISBN/EAN: 9780136074892
ISBN - alternatieve schrijfwijzen: 0-13-607489-8, 978-0-13-607489-2 alternatieve schrijfwijzen en verwante zoekwoorden: Auteur van het boek: russ, ruß, russell, winer, wine Titel van het boek: management marketing
Andere boeken die eventueel grote overeenkomsten met dit boek kunnen hebben:
