ISBN: 9780470057094

Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and ob… Meer...

Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers' needs and wants. Engineers, scientists and technologists need to understand these to develop and deliver better products. This book presents the range of marketing sectors including consumer products, services, international and business to business. Current issues in the marketing environment such as green and social marketing are discussed. Full cover is given to the implementation powerhouse of marketing and the service extended marketing mix. Management skills are needed to implement marketing plans, such as leadership, negotiation and consultancy and these topics are covered in section three. Section four brings all the elements together into three key areas, new product development, market driven quality and marketing plans. Written by a technologist for technologists this book is essential reading for engineers, scientists and technologists taking a module of business studies or marketing at all levels. It also provides a good foundation of marketing strategy for MBA students with a technical or science first degree. Bücher > Fremdsprachige Bücher > Englische Bücher 236 x 190 x 21 mm , John Wiley & Sons, Inc., John Wiley & Sons, Inc.<

ISBN: 9780470057094

by Tony Curtis | Paperback, They are not actual photos of the physical item for sale and should not be relied upon as a basis for edition or condition. Language: English. Pages: 368. Auth… Meer...

by Tony Curtis | Paperback, They are not actual photos of the physical item for sale and should not be relied upon as a basis for edition or condition. Language: English. Pages: 368. Author: Tony Curtis Language: EnglishEdition: 1Binding: PaperbackPages: 368Publisher: WileyPublication Date: 2008-05-05 img{max-width:100%}Our eBay StoreTerms & ConditionsStock Photos: The photos displayed within our listings are Stock Photos provided by eBay and the publisher as a visual aid. They are not actual photos of the physical item for sale and should not be relied upon as a basis for edition or condition.Customer Service: Please contact us via eBay messages if you have any questions or concerns regarding your order. Our customer service department is available M-F from 8:00am to 4:00pm PST. Our response time for email inquiries is 24 to 48 hours or 2 business days (M-F).PLEASE NOTE: Should you submit an email inquiry on a Friday after 3:00pm, your inquiry will not be responded to until the following Monday.Feedback: Feedback is left for buyers after purchase has been completed. Should our services meet your satisfaction, your feedback would be greatly appreciated. Should you have an issue or problem with your order, we request the opportunity to make amends or resolve the issue before feedback is left. Your satisfaction is our highest priority!Disclaimer: This item may be a de-commissioned library book and may not include its CD, dust cover, access code and/or accessories., Brand New, Festpreisangebot, [LT: FixedPrice], Book title: Marketing for Engineers Scientists and Technologists, EAN: 9780470057094, Publication Year: 2008, Type: Textbook, Format: Trade Paperback, Publication Name: Marketing for Engineers, Scientists and Technologists, Item Height: 0.9in. Item Length: 9.2in. Item Width: 7.1in. Item Weight: 23.2 Oz, Number of Pages: 368 Pages, Wiley & Sons, Incorporated, John<

ISBN: 9780470057094

Number of Pages: 351. Weight: 1.45 lbs. Publication Date: 2008-05-01. Publisher: Wiley. Brand New, Festpreisangebot, [LT: FixedPrice], [PU: Wiley]

2008, ISBN: 9780470057094

Buch, Softcover, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 2008