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Chevalier, Michel, Lu, Pierre Xiao:

Luxury China: Market Opportunities and Potential - eerste uitgave

2009, ISBN: 9780470823415

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Wiley, Gebundene Ausgabe, Auflage: 1. 272 Seiten, Publiziert: 2009-10-29T00:00:01Z, Produktgruppe: Buch, 1.24 kg, Verkaufsrang: 3282455, Recht, Kategorien, Bücher, Internationales Managem… Meer...

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Chevalier, Michel; Lu, Pierre Xiao:

Luxury China: Market Opportunities and Potential - eerste uitgave

2009, ISBN: 9780470823415

gebonden uitgave

New York: Philosophical Library, 1949. 1st Edition. Cloth. Very Good +/Good. 8vo - over 7¾ - 9¾" tall. 1st edition. A Very Good copy in Good dust jacket. 8vo., 194 pp… Meer...

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Chevalier, Michel:
Luxury China: Market Opportunities and Potential - gebonden uitgave, pocketboek

2009

ISBN: 9780470823415

[ED: Gebundene Ausgabe], [PU: Wiley], EAN: 9780470823415 Das Titelbild oder die Auflage können abweichen. Buch mit Gebrauchsspuren und vereinzelten Knicken, Flecken oder mit Gebrauchsspur… Meer...

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Michel Chevalier, Pierre Xiao Lu, Sidney Toledano:
Luxury China: Market Opportunities and Potential - gebonden uitgave, pocketboek

2009, ISBN: 0470823410

[EAN: 9780470823415], D'occasion, très bon état, [SC: 3.44], [PU: John Wiley & Sons], Luxury China: Market Opportunities and Potential This book is in very good condition and will be ship… Meer...

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Luxury China: Market Opportunities and Potential - gebonden uitgave, pocketboek

2009, ISBN: 0470823410

[EAN: 9780470823415], [SC: 5.29], [PU: John Wiley & Sons], Most items will be dispatched the same or the next working day. Minor shelf wear, Books

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Luxury China: Market Opportunities and Potential
auteur:
Titel:
ISBN:

9780470823415


A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Michael Chevalier (Shanghai, China) is a Partner at EIM, a securities company that offers tailor-made funds and portfolios of hedge funds. He formerly taught at INSEAD and HEC. Pierre Xiao Lu (Shanghai, China) is Assistant Professor of Marketing at Fudan University.

Gedetalleerde informatie over het boek. - Luxury China: Market Opportunities and Potential


EAN (ISBN-13): 9780470823415
ISBN (ISBN-10): 0470823410
Gebonden uitgave
pocket book
Verschijningsjaar: 2009
Uitgever: Wiley
251 Bladzijden
Gewicht: 0,553 kg
Taal: eng/Englisch

Boek bevindt zich in het datenbestand sinds 2009-07-06T22:37:23+02:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2024-01-07T23:43:21+01:00 (Amsterdam)
ISBN/EAN: 9780470823415

ISBN - alternatieve schrijfwijzen:
0-470-82341-0, 978-0-470-82341-5
alternatieve schrijfwijzen en verwante zoekwoorden:
Auteur van het boek: xiao, toledano, michel chevalier, pierre michel, christian dior, pierre tan
Titel van het boek: michel china, luxury, potential, china can say

Gegevens van de uitgever

Auteur: Michel Chevalier; Pierre Xiao Lu
Titel: Luxury China - Market Opportunities and Potential
Uitgeverij: John Wiley & Sons
272 Bladzijden
Verschijningsjaar: 2009-10-29
Gewicht: 0,564 kg
Taal: Engels
32,90 € (DE)
No longer receiving updates
160mm x 235mm x 29mm

BB; gebunden; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing; Wirtschaft u. Management; Retailing; Einzelhandel; Einzelhandel

This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that have done less well, so that the reader can understand the best practices in this territory. - Mimi Tang, President, Asia and Pacific, Gucci Group Is the China luxury market a long-term gold mine, a short-term mine field, or both? This timely and insightful book answers this question--and many more! No doubt a book every manager of the industry should read before investing or investing more in this fascinating country. - Eric Douilhet, President, Bluebell (Asia) Ltd. The Chinese El Dorado for luxury brands is not a quiet one-way street. More than anywhere else in the world the learning curve is a long and sometimes painful process. In Luxury China, Michel Chevalier and Pierre Lu share their outstanding experience of luxury brand management in China to help us assess and understand the marketing and business challenges, and better respond to them. - Alexandre Fauvet, Director for Licenses & Distribution, Lacoste SA Luxury China provides a complete exploration and explanation of the argument that China's potentially substantial surplus from foreign businesses can be considerably justified by the success of the luxury sector. Through affluent cases from both Europe and China, readers will learn about the vigor, acceleration, and future of the Chinese consumer market. - Professor Lu Xiongwen, Dean, School of Management, Fudan University The merit of this book, Luxury China: Market Opportunities and Potential, is that it is the first one to clearly indicate and to substantiate the fact that China has become a priority for the most dynamic brands and it gives very clear indications about the way in which the market should be developed. - Sidney Toledano, President and CEO, Christian Dior Couture

Andere boeken die eventueel grote overeenkomsten met dit boek kunnen hebben:

Laatste soortgelijke boek:
9781118181546 Luxury China (Michel Chevalier/ Pierre Xiao Lu)

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