ISBN: 0844230847

Now . . . An Authoritative Guide to Using Public Relations As a Marketing Tool PR is a powerful marketing tool. If used strategically: it helps induce the world to beat a path to a com… Meer...

Now . . . An Authoritative Guide to Using Public Relations As a Marketing Tool PR is a powerful marketing tool. If used strategically: it helps induce the world to beat a path to a company or dealer's doorstep; and it extends the reach of advertising Public Relations in the Marketing Mix focuses on developing marketing strategies from the PR point-of-view, using PR as a finely-tuned communication vehicle that adds to the marketing mix. Author Jordan Goldman presents practical information on: the problems of selecting PR vehicles determining what kinds of PR a company needs dealing with problem situations writing a PR plan and presenting it to management Creditability, low cost, extended reach in the same markets and exposure in additional markets are some of the reasons for using PR to get the message across . . . and Goldman treats these functions at length. About the Author Jordan Goldman, marketing communications director of Greenstone, Rabasca & Roberts, Melvile, N.Y., previously owned his own public relations business, Lucerna Associates, and was senior public relations officer for Anaconda (a Fortune 500 company). Prior to that, he headed the PR operations of several advertising agencies. "Goldman's lively style maintains reader interest and provides some interesting insights into the use of marketing-oriented public relations . . . (Public Relations in the Marketing Mix) should prove both business and investing,marketing,marketing and sales,public relations Marketing & Sales, McGraw-Hill<

1987, ISBN: 9780844230849

McGraw-Hill Contemporary, 1987. Paperback. Used; Good. Published by NTC Business Books. Ships from the UK within 24 hours. Your purchase helps support authors through the Book Author Re… Meer...

McGraw-Hill Contemporary, 1987. Paperback. Used; Good. Published by NTC Business Books. Ships from the UK within 24 hours. Your purchase helps support authors through the Book Author Resale Right. Bookbarn International Inventory #2090596, McGraw-Hill Contemporary, 1987<

1984, ISBN: 0844230847

[EAN: 9780844230849], [SC: 0.0], [PU: McGraw-Hill], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the… Meer...

[EAN: 9780844230849], [SC: 0.0], [PU: McGraw-Hill], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present., Books<

1984, ISBN: 0844230847

[EAN: 9780844230849], [PU: McGraw-Hill], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WO… Meer...

[EAN: 9780844230849], [PU: McGraw-Hill], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present., Books<

ISBN: 9780844230849

Paperback. Very Good.