The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in… Meer...
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of â??citizenâ? journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. Books > Business and Management eBook, Springer Shop<
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The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in… Meer...
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. Books > Business and Management eBook, Springer Shop<
Springer.com
new in stock. Verzendingskosten:zzgl. Versandkosten., exclusief verzendingskosten Details...
(*) Uitverkocht betekent dat het boek is momenteel niet beschikbaar op elk van de bijbehorende platforms we zoeken.
Here, leading academics and executives identify and analyze transformative trends and issues facing the media industry.Coverage includes social media, the blogosphere and "citizen" journa… Meer...
Here, leading academics and executives identify and analyze transformative trends and issues facing the media industry.Coverage includes social media, the blogosphere and "citizen" journalism, music and intellectual property, digital cinema, and video games.; EPUB; Business,Finance and Law > Economics > Political economy, Hachette Children's Group<
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No. 9781441960993. Verzendingskosten:Instock, Despatched same working day before 3pm, GB. (EUR 0.00) Details...
(*) Uitverkocht betekent dat het boek is momenteel niet beschikbaar op elk van de bijbehorende platforms we zoeken.
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in… Meer...
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of â??citizenâ? journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. Books > Business and Management eBook, Springer Shop<
new in stock. Verzendingskosten:zzgl. Versandkosten. (EUR 0.00)
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in… Meer...
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. Books > Business and Management eBook, Springer Shop<
new in stock. Verzendingskosten:zzgl. Versandkosten., exclusief verzendingskosten
Here, leading academics and executives identify and analyze transformative trends and issues facing the media industry.Coverage includes social media, the blogosphere and "citizen" journa… Meer...
Here, leading academics and executives identify and analyze transformative trends and issues facing the media industry.Coverage includes social media, the blogosphere and "citizen" journalism, music and intellectual property, digital cinema, and video games.; EPUB; Business,Finance and Law > Economics > Political economy, Hachette Children's Group<
No. 9781441960993. Verzendingskosten:Instock, Despatched same working day before 3pm, GB. (EUR 0.00)
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Bibliografische gegevens van het best passende boek
Gedetalleerde informatie over het boek. - Transitioned Media
EAN (ISBN-13): 9781441960993 Verschijningsjaar: 2010 Uitgever: Springer New York 172 Bladzijden Taal: eng/Englisch
Boek bevindt zich in het datenbestand sinds 2011-07-04T23:11:05+02:00 (Amsterdam) Detailpagina laatst gewijzigd op 2024-01-09T20:03:26+01:00 (Amsterdam) ISBN/EAN: 9781441960993
ISBN - alternatieve schrijfwijzen: 978-1-4419-6099-3 alternatieve schrijfwijzen en verwante zoekwoorden: Titel van het boek: turning point
Gegevens van de uitgever
Auteur: Gali Einav Titel: The Economics of Information, Communication, and Entertainment; Transitioned Media - A Turning Point into the Digital Realm Uitgeverij: Springer; Springer US 168 Bladzijden Verschijningsjaar: 2010-07-27 New York; NY; US Gedrukt / Gemaakt in Taal: Engels 96,29 € (DE) 99,00 € (AT) 118,00 CHF (CH) Available XX, 168 p.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Betriebswirtschaft; Marketing und Vertrieb; Verstehen; Broadcast Media; Digital Content; High-Definition Television (HD-TV); Information technology; Intellectual Property; Media Management; Media Policy; New Media; Social Media; Social Net; Social Network; Technology Policy; branding; digital; online; B; Media Management; Economic Policy; Innovation/Technology Management; Media Planning; Economic Policy; Innovation and Technology Management; Business and Management; Wirtschaftspolitik, politische Ökonomie; Management: Innovation; BB
Introduction: The End of Media As We Know It?.- Introduction: The End of Media As We Know It?.- The Changing World of Advertising and Consumer Behavior.- TV for the Twenty-First Century: The Video Ad Model in Transition.- Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment.- The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”.- The Changing Face of Traditional Media: The News Business Case Study.- We Interrupt this Program … The Cosmic Change in the “News Business”.- Mobile Social Networking and the News.- Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere.- Media Reinvented: Case Studies of Transitioning into a Digital Age.- The Transition to Digital TV: A Case Study of HDTV.- The Fat Lady Still Sings: Bringing Music into the Digital Age.- How Cinema Is Digital.- Thumb Wars: Body and Mind in Video Games.
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