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Marketing Cases from Emerging Markets - Dilip Mutum
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Dilip Mutum:

Marketing Cases from Emerging Markets - pocketboek

2016, ISBN: 3662511231

[EAN: 9783662511237], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], BRICS; DEVELOPINGCOUNTRIES; EMERGINGMARKETS; INTERNATIONALBUSINESS; INTERNATIONALMARKETING; MARKETINGSTRATEGY, … Meer...

NEW BOOK. Verzendingskosten:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Marketing Cases from Emerging Markets - Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis
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Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis:

Marketing Cases from Emerging Markets - pocketboek

ISBN: 9783662511237

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addre… Meer...

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Marketing Cases From Emerging Markets - nieuw boek

ISBN: 9783662511237

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addre… Meer...

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Marketing Cases from Emerging Markets - Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis
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Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis:
Marketing Cases from Emerging Markets - nieuw boek

ISBN: 9783662511237

Business and Management; Marketing; Emerging Markets/Globalization; Business Strategy/Leadership; Market Research/Competitive Intelligence BRICS, Developing countries, Emerging markets, I… Meer...

  - This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries. Verzendingskosten:zzgl. Versandkosten., exclusief verzendingskosten
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Marketing Cases from Emerging Markets - Kipnis, Eva (Herausgeber); Mutum, Dilip (Herausgeber); Roy, Sanjit Kumar (Herausgeber)
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Kipnis, Eva (Herausgeber); Mutum, Dilip (Herausgeber); Roy, Sanjit Kumar (Herausgeber):
Marketing Cases from Emerging Markets - pocketboek

2016, ISBN: 3662511231

Softcover reprint of the original 1st ed. 2014 Kartoniert / Broschiert Strategisches Management, Marketing und Vertrieb, BRICS; Developing Countries; International Business; Internation… Meer...

  - Verzendingskosten:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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Bibliografische gegevens van het best passende boek

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Marketing Cases From Emerging Markets
auteur:
Titel:
ISBN:

9783662511237


Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

Gedetalleerde informatie over het boek. - Marketing Cases From Emerging Markets


EAN (ISBN-13): 9783662511237
ISBN (ISBN-10): 3662511231
pocket book
Verschijningsjaar: 2016
Uitgever: Springer Berlin

Boek bevindt zich in het datenbestand sinds 2016-09-13T11:55:25+02:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2024-02-11T12:12:28+01:00 (Amsterdam)
ISBN/EAN: 9783662511237

ISBN - alternatieve schrijfwijzen:
3-662-51123-1, 978-3-662-51123-7
alternatieve schrijfwijzen en verwante zoekwoorden:
Auteur van het boek: kipnis, dilip kumar roy
Titel van het boek: marketing

Gegevens van de uitgever

Auteur: Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis
Titel: Marketing Cases from Emerging Markets
Uitgeverij: Springer; Springer Berlin
167 Bladzijden
Verschijningsjaar: 2016-08-27
Berlin; Heidelberg; DE
Gedrukt / Gemaakt in
Taal: Engels
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
IX, 167 p. 6 illus.

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; BRICS; Developing countries; Emerging markets; International business; International marketing; Marketing strategy; Marketing; Emerging Markets and Globalization; Business Strategy and Leadership; Market Research and Competitive Intelligence; Entwicklungsökonomie und Schwellenländer; Strategisches Management; Marktforschung; BB

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Unique case studies from emerging markets with up to date and relevant marketing issues Provides value-add to marketing teaching materials by using real case studies related to marketing and business contexts in emerging markets Each topic presents detailed case studies as well as short case studies suitable for both classroom discussions or for use in exams Inquisitive questions accompany each case study? to enable classroom discussions

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Laatste soortgelijke boek:
9783642368615 Marketing Cases from Emerging Markets (Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis)

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