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ISBN: 9783834925961
Contingency Factors of Marketing-Mix Standardization Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days).Ger… Meer...
Codita, Roxana:
Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe - nieuw boek2010, ISBN: 3834925969
2011 Kartoniert / Broschiert Europa / Gesellschaft, Wirtschaft, Technik, Verkehr, Absatz / Marketing, Marketing, Vermarktung, Marketing und Vertrieb, ConstructConceptualizationandOperat… Meer...
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - pocketboek
2010
ISBN: 9783834925961
Trade paperback, New., Trade paperback (US). Glued binding. 312 p. Contains: Illustrations, black & white, Tables, black & white. Applied Marketing Science / Angewandte Marketingforschung… Meer...
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - nieuw boek
ISBN: 9783834925961
New. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specifi… Meer...
2011, ISBN: 3834925969
Contingency Factors of Marketing-Mix Standardization ab 85.49 € als Taschenbuch: German Consumer Goods Companies in Central and Eastern Europe. Auflage 2011. Aus dem Bereich: Bücher, Poli… Meer...
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Gedetalleerde informatie over het boek. - Contingency Factors of Marketing-Mix Standardization
EAN (ISBN-13): 9783834925961
ISBN (ISBN-10): 3834925969
Gebonden uitgave
pocket book
Verschijningsjaar: 2010
Uitgever: Betriebswirtschaftlicher Verlag Gabler
312 Bladzijden
Gewicht: 0,488 kg
Taal: eng/Englisch
Boek bevindt zich in het datenbestand sinds 2007-04-09T22:40:40+02:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2023-06-16T19:37:15+02:00 (Amsterdam)
ISBN/EAN: 9783834925961
ISBN - alternatieve schrijfwijzen:
3-8349-2596-9, 978-3-8349-2596-1
alternatieve schrijfwijzen en verwante zoekwoorden:
Auteur van het boek: roxan, rox, gabler verlag
Titel van het boek: marketing mix, com mix, marketing consumer, europe central
Gegevens van de uitgever
Auteur: Roxana Codita
Titel: Applied Marketing Science / Angewandte Marketingforschung; Contingency Factors of Marketing-Mix Standardization - German Consumer Goods Companies in Central and Eastern Europe
Uitgeverij: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
312 Bladzijden
Verschijningsjaar: 2010-12-09
Wiesbaden; DE
Gedrukt / Gemaakt in
Gewicht: 0,488 kg
Taal: Engels
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXII, 312 p. 52 illus.
BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Construct Conceptualization and Operationalization; Formative Measurement; Industrial Organization Theory; Resource-Based View; Wirtschaftswissenschaft; Management; Marketing; Management; Management und Managementtechniken; EA
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct’s nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements.Andere boeken die eventueel grote overeenkomsten met dit boek kunnen hebben:
Laatste soortgelijke boek:
9783834961693 Contingency Factors of Marketing-Mix Standardization (Roxana Codita)
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