Van Belleghem, Steven.:The conversation manager; the power of the modern consumer, the end of the traditional advertiser.
- pocketboek 2015, ISBN: 9780749466596
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W W Norton & Co Inc, 2001 Near-new condition. Stated First Edition. No remainder marks or price clippings. Price inside dustcover: $26.95. Illustrated. Tight spine, bright pages.… Meer...
W W Norton & Co Inc, 2001 Near-new condition. Stated First Edition. No remainder marks or price clippings. Price inside dustcover: $26.95. Illustrated. Tight spine, bright pages. NO writing, marks or tears inside book. 320 pages. Rutgers political scientist Barber, author of Strong Democracy (1984) and Jihad vs. McWorld (1995), was one of several dozen academics and intellectuals who participated in an ongoing conversation with the Clinton White House. His book describes "my affair with Clinton," giving Barber an opportunity to muse about the relationship between ideas and politics, the shifting ideology of the Democratic Party, and "the President's remarkable personality." Barber took part in seminars, contributed ideas to speechwriters, and hoped, for a time, to be nominated to head the National Endowment for the Humanities. (He lost out to Mississippi folklorist Bill Ferris, whose advantages included political invisibility and the support of Senate Majority Leader Trent Lott.) Barber is enough of a "strong" Democrat to recognize that, given the choice of responding to intellectuals or to polls, Clinton did the right thing in responding to polls. Assessing Clinton's legacy, Barber focuses on his failure to articulate an inspiring vision to unite his many small-bore programs: a failure for which Barber (and his fellow intellectuals) must accept some responsibility. Mary Carroll Copyright © American Library Association. All rights reserved . First Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall., W W Norton & Co Inc, 2001, D.K. Printworld (P) Ltd., 2015. First edition. Hardcover. New. The savants of the twentieth century have excavated the past to discerningly reveal the present. Swami Vivekananda, Rabindranath Tagore, Sri Aurobindo, Mahatma Gandhi and Ananda Coomaraswamy, among others, interpreted Indian aesthetics, civilization, culture and philosophy unearthing the Indian wisdom against the wrong interpretations and teachings of the Western colonial scholars. This volume, a collection of papers presented at a national seminar on the Philosophy of Ananda Coomaraswamy held in February 2011 at the University of Hyderabad, approaches Coomaraswamyâs philosophy on Indian aesthetics, life and religion from different perspectives. The volume brings forth different facets of Coomaraswamy: as a catalyst in spiritualizing Indian arts; his views on modernism and anti-modernism; his efforts in aestheticizing India; his polemics of decolonization through art criticism; his aesthetical philosophy; his perception and understanding on art, culture and Indianness; his metaphysics; and his philosophical approach to visuals and materials from the lens of an art historian. It sketches Coomaraswamyâs multifaceted persona, enunciating that the crux of modern Indian philosophy is one of vision, rather than building theories. In a nutshell this book presents the varied reflections on Coomaraswamyâs personality as a philosopher, art historian, art curator and his strong positioning against the colonial teachings of Western art historians and philosophers on Indiaâs art, civilization and culture, projecting an image of Indianness in every sphere. Foreword Preface Ananda Coomaraswamy: A Pen Sketch Acknowledgement Contributors Introduction 1. Ananda Coomaraswamy and the Spiritualist Reading of Indian Arts â Sharad Deshpande 2. The Two Faces of Ananda Coomaraswamy: Discourses on Modernism and Anti-Modernism â Parul Dave Mukherji 3. Aestheticizing the Nation: An Essay on Ananda Coomaraswamy â Mohan G. Ramanan 4. Polemics of Decolonization: The Art Criticism of Sri Aurobindo and Ananda Coomaraswamy â Sachidananda Mohanty 5. Towards an Understanding of the Aesthetical Philosophy of Coomaraswamy â Ranjan K. Ghosh 6. Ananda Coomaraswamy on Art, Culture and Indianness â Archana Degaonkar 7. Coomaraswamy as a Metaphysician â R.C. Pradhan 8. The Visual and the Material in Coomaraswamyâs Art History â Sarada Natarajan Printed Pages: 174., D.K. Printworld (P) Ltd., 2015, D.K. Printworld (P) Ltd., 2015. First edition. Hardcover. New. The savants of the twentieth century have excavated the past to discerningly reveal the present. Swami Vivekananda, Rabindranath Tagore, Sri Aurobindo, Mahatma Gandhi and Ananda Coomaraswamy, among others, interpreted Indian aesthetics, civilization, culture and philosophy unearthing the Indian wisdom against the wrong interpretations and teachings of the Western colonial scholars. This volume, a collection of papers presented at a national seminar on the Philosophy of Ananda Coomaraswamy held in February 2011 at the University of Hyderabad, approaches Coomaraswamyâs philosophy on Indian aesthetics, life and religion from different perspectives. The volume brings forth different facets of Coomaraswamy: as a catalyst in spiritualizing Indian arts; his views on modernism and anti-modernism; his efforts in aestheticizing India; his polemics of decolonization through art criticism; his aesthetical philosophy; his perception and understanding on art, culture and Indianness; his metaphysics; and his philosophical approach to visuals and materials from the lens of an art historian. It sketches Coomaraswamyâs multifaceted persona, enunciating that the crux of modern Indian philosophy is one of vision, rather than building theories. In a nutshell this book presents the varied reflections on Coomaraswamyâs personality as a philosopher, art historian, art curator and his strong positioning against the colonial teachings of Western art historians and philosophers on Indiaâs art, civilization and culture, projecting an image of Indianness in every sphere. Foreword Preface Ananda Coomaraswamy: A Pen Sketch Acknowledgement Contributors Introduction 1. Ananda Coomaraswamy and the Spiritualist Reading of Indian Arts â Sharad Deshpande 2. The Two Faces of Ananda Coomaraswamy: Discourses on Modernism and Anti-Modernism â Parul Dave Mukherji 3. Aestheticizing the Nation: An Essay on Ananda Coomaraswamy â Mohan G. Ramanan 4. Polemics of Decolonization: The Art Criticism of Sri Aurobindo and Ananda Coomaraswamy â Sachidananda Mohanty 5. Towards an Understanding of the Aesthetical Philosophy of Coomaraswamy â Ranjan K. Ghosh 6. Ananda Coomaraswamy on Art, Culture and Indianness â Archana Degaonkar 7. Coomaraswamy as a Metaphysician â R.C. Pradhan 8. The Visual and the Material in Coomaraswamyâs Art History â Sarada Natarajan Printed Pages: 174., D.K. Printworld (P) Ltd., 2015, 1995. Hardcover. New. The essence of Tagores multi-dimensional genius has ben evaluated by a learned scholar and professor of Visva-Bharati University. A complete study of the thought and vision of Tagore who remains contemporary forever. About The Author:- Dr. Mohit Chakrabarti, teaches Education and English at Visva-Bharati University, Santiniketan. He is the recipient of National Award as Teacher-educator, Member, International Council on Education for Teaching (ICET), Arlington, Virginia. U.S.A He frequently participates and presents papers in international/national conferences, seminars symposia, etc. As a translator, book reviewer, poet critic, writer of books for children, he is a prolific and consistent contributor to Rabindranath Tagore's educational thought and experiments and Gandhian philosophy and education. Contents:- Dr. Mohit Chakradarti teaches Education and English at Visva-Bharati University, Sentiniketan. He is the recipient of National Award as Teacher-educator, Member, International Council on Education for Teaching (ICET), Asrlington, Viginia, U.S.A He frequently participates and presents papers in seminars symposia, etc. As a translator, book reviewer, poet critic, writer of books for children, he is a prolific and consistent contributor to Rabindranath Tagore's educational thought and esperiments and Gandhian philosophy and education. Among his books are Gandhian Religion and Tagore and Education for Social Change. The Title 'Rabindranath Tagore: A Quest written/authored/edited by Mohit Chakrabarti', published in the year 1995. The ISBN 9788121204910 is assigned to the Hardcover version of this title. This book has total of pp. 166 (Pages). The publisher of this title is Gyan Publishing House. This Book is in English. The subject of this book is Political Science / Police / Criminology / Law., 1995, 2011. Hardcover. New. Perhaps the greatest figure, as Louis Fischer appreciates, of the last nineteen hundred years, Mahatma Gandhi represents the best of religion. He identifies religion with the vision of man christened in Truth, Beauty and Goodness. The vision of man, the embodiment of religion as Gandhi highlights in his vision of Satyabarayana or Daridranayana, bring religion at the doorstep of every society where synchronization between religion and society becomes a living reality. The education of religion towards this direction is a typical Gandhian strategy for making religion a serene way of life hitherto unknown. The aesthetics of religion coupled with its mystic beyondings as Gandhi designs and experiments with Truth is even now a challenging task at the threshold of the twenty first century. Nationalism and religion as he harmonizes, might serve as positive guidelines for emergence of global consciousness. Religion in terms of non-violence is religion as it should be for greater excellence of man. The religion of non-violence as Gandhi Advocates, is the only way to eliminate utter ignorance in the name of religion now-a-days. An indepth study with a singnificant approach to the philosophy of religion, Gandhian Religion is a unique contribution toward Gandhian studies and research. About The Author:- Dr. Mohit Chakrabarti, teaches Education and English at Visva-Bharati University, Santiniketan. He is the recipient of National Award as Teacher-educator, Member, International Council on Education for Teaching (ICET), Arlington, Virginia. U.S.A He frequently participates and presents papers in international/national conferences, seminars symposia, etc. As a translator, book reviewer, poet critic, writer of books for children, he is a prolific and consistent contributor to Rabindranath Tagore's educational thought and experiments and Gandhian philosophy and education. Contents:- Preface Gandhian Religion Society and Religion Education and Religion Aesthetics and Religion The Mystic World of Religion Nationalism and Religion Non-voinence and Religion O for the Eternal Voice Within Index. The Title 'Gandhian Religion written/authored/edited by Mohit Chakrabarti', published in the year 2011. The ISBN 9788121204460 is assigned to the Hardcover version of this title. This book has total of pp. 184 (Pages). The publisher of this title is Gyan Publishing House. This Book is in English. The subject of this book is Gandhian Studies / Political Science / RELIGION / PHILOSOPHY., 2011, Kogan Page, 2012. Paperback. New Book. Paperback. Van Belleghem, an entrepreneur, speaker, and author who teaches at Vlerick Leuven Gent Management School, Belgium, explains why traditional advertising no longer works and why change is needed in the way advertisers deal with consumers in the age of the Internet. Drawing on four years of research at his consulting firm, as well as the professional literature, conversations with advertisers, projects for customers, workshops and seminars, and his visions and beliefs, he examines the increasing gulf between modern consumers and traditional advertisers, the qualities of consumers today, and how the Internet has impacted how they communicate their purchasing decisions, then proposes a solution that will change the twentieth-century advertiser into a conversation manager for the twenty-first century who focuses on brand identification, uses advertising for activation of consumer messages, and manages consumers' conversations about products through observation, facilitation, and participation in them to improve sales results. He outlines tips that can be used to adjust the company strategy quickly and includes many examples. (2012 Ringgold, Inc., Portland, OR), Kogan Page, 2012<