1980, ISBN: 187336122X

All-powerful industry and generations of resourceful copywriters. 1995 Academy Books 1st ed, 287pp., text generally in decent order albeit with a Penguin stamp and one small crease to the… Meer...

All-powerful industry and generations of resourceful copywriters. 1995 Academy Books 1st ed, 287pp., text generally in decent order albeit with a Penguin stamp and one small crease to the front free end paper, spotting and foxing to the page extremities at the very top and staining to those at the very bottom, spine very slightly cocked. Selling the Dream: Advertising the American Automobile 1930-1980 by Heon Stevenson1995 Academy Books 1st ed, 287pp., text generally in decent order albeit with a Penguin stamp and one small crease to the front free end paper, spotting and foxing to the page extremities at the very top and staining to those at the very bottom, spine very slightly cocked,bumping and rubbing to the board corners and to the top, bottom and sides of boards - heavier to the top and bottom of the spine, bothboards are a bit marked, the dust jacket is rather worn, torn and stained with the original price label still affixed to the rear.  Book = good; jacket = acceptable."In this, the first ever comprehensive study of the subject, Heon Stevenson traces the principal elements of the American autoadvertising over half a century; layouts and graphics, automobile styling, mechanical improvements and the ways advertisers hopedconsumers would perceive and identify with their products, and, ultimately, to buy them. Illustrated with hundreds of examples of thebest and worst of American Automobile advertising, Selling the Dream, is a richly entertaining account of the relationship between anall-powerful industry and generations of resourceful copywriters. This book will delight automobile enthusiasts, students of advertising, and not least, those who saw the advertisement, bought the car and dreamed the dream".Will ship by Royal Mail 1st Class Signed for, well packaged.(£5.55/d/stairs/left/large).aucCounter a { text-decoration:none; }.aucCounter span:hover { text-decoration:underline; }.aucHiddenCounter { display:none; }.aucCounterOrangeText { color:#FB6D05; font-family:Arial; Font-size:13px; Font-weight:bold; }.aucCounterBlueText { color:#0068ac; Font-family:Arial; Font-size:11px; } Track Page Views WithAuctiva's Counter, Gut, Festpreisangebot, [LT: FixedPrice], Bestes Angebot, [LT: BestOffer], Personalised: No, Book Title: Selling the Dream: Advertising the American Automobile 1930-1980, Signed: No, Ex Libris: No, Narrative Type: Non-Fiction, Original Language: English, Inscribed: No, Edition: First Edition, Publication Year: 1995, Format: Hardcover, Features: Dust Jacket, Illustrated, Genre: Advertising, Topic: Automobile Advertising, Country/Region of Manufacture: United Kingdom, Number of Pages: 287, Academy Books<

1995, ISBN: 187336122X

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[EAN: 9781873361221], Tweedehands, als nieuw, [SC: 11.55], [PU: Academy], MOTORING, Jacket, 287pp. 11 x 8.5 inches approx. Fully illustrated in b&w. Dust jacket with a little edge wear. H… Meer...

[EAN: 9781873361221], Tweedehands, als nieuw, [SC: 11.55], [PU: Academy], MOTORING, Jacket, 287pp. 11 x 8.5 inches approx. Fully illustrated in b&w. Dust jacket with a little edge wear. Heavy book, overseas extra postage over default would be required. AS NEW / NEAR FINE., Books<