2011, ISBN: 384540955X

Dies gilt insbesondere wenn eine ISBN durch den Verlag doppelt vergeben wurde. Im Einzelfall bzw. The Malaysian Chinese is unique and highly distinctive among the ethnic Chinese. Furtherm… Meer...

Dies gilt insbesondere wenn eine ISBN durch den Verlag doppelt vergeben wurde. Im Einzelfall bzw. The Malaysian Chinese is unique and highly distinctive among the ethnic Chinese. Furthermore, the qualitative research approach has been adopted in this research. Malaysian Chinese Consumer Behaviour: Heterogeneity in Ethnicity and Acculturation Influence on Consumer s Perceived Value in ConsumptionEinbandPaperback / SoftbackAutor(en)Ong, Jean Ch.VerlagLAP Lambert Academic PublishingAusgabe2011Formatangaben120 pagesSpracheengISBN384540955XISBN-13 / EAN9783845409559PreisEUR 49,00 (inkl. MwSt.)NEUWARE - Tagesaktueller, sicherer und weltweiter Versand. Rechnung legen wir bei.The Malaysian Chinese is unique and highly distinctive among the ethnic Chinese. They are living in multicultural environment and having highly westernised lifestyle. Thus, this work is attempt to explore new insight and develop further knowledge of Malaysian Chinese consumers (aged 25 34) behaviour which has been under-researched for sometimes. Previously, marketing researchers (Ong, 1993; Mokhlis, 2009) found that there is no homogenous among Malaysian Chinese in terms of ethnic attitudes and consumer behaviours. Therefore, it would be appropriate to explore Malaysian Chinese s ethnicity ties and self ethnic identification, because it is important in determine continuation of Chinese culture influence. Moreover, this work will also continue to unfold the affect of Chinese culture influences on Malaysian Chinese consumers perceived value in consumption. Furthermore, the qualitative research approach has been adopted in this research. Three naturalistic group interviews and two in-depth interviews were conducted to interview three groups of informants, namely consumers, marketer and retailer.Hinweis: Auflage und/oder Erscheinungsjahr können im Buchkatalog von eBay unter Umständen von unseren Angeboten abweichen. Dies gilt insbesondere wenn eine ISBN durch den Verlag doppelt vergeben wurde. Im Einzelfall bzw. bei Bedarf bitte VOR Bestellung erfragen.Angaben zur Versandzeit stammen aus Standardeinstellung von ebay; Wir verschicken tagesaktuell; Sendungen unter 1 kg werden als Waren-/Büchersendung (Laufzeiten sind leider sehr unterschiedlich zwischen 2 und 14 Werktagen) verschickt, ab 1 Kg erfolgt der Versand über DPD.Falls Sie eine Bestellung dringend bzw. zu einem bestimmten Zeitpunkt benötigen, wählen Sie bitte immer die Versandart PAKETVERSAND (DPD Classic), ansonsten können wir die Lieferzeiten nicht garantieren.Artikel eingestellt mit dem w+h GmbH eBay-ServiceDaten- und Bilderhosting mit freundlicher Unterstützung von Buchfreund. (2022-05-20), Festpreisangebot, [LT: FixedPrice], EAN: 9783845409559, Publikationsname: Malaysian Chinese Consumer Behaviour Heterogeneity in Ethnicity a, Sprache: Englisch, Format: 120 pages, Produktart: Paperback / Softback, Anzahl der Seiten: 120 pages, Gewicht: 178g, Fach: Wirtschaft, 2011<

2009, ISBN: 9783845409559

Paperback, [PU: LAP Lambert Academic Publishing], The Malaysian Chinese is unique and highly distinctive among the ethnic Chinese. They are living in multicultural environment and having … Meer...

Paperback, [PU: LAP Lambert Academic Publishing], The Malaysian Chinese is unique and highly distinctive among the ethnic Chinese. They are living in multicultural environment and having highly westernised lifestyle. Thus, this work is attempt to explore new insight and develop further knowledge of Malaysian Chinese consumers' (aged 25 - 34) behaviour which has been under-researched for sometimes. Previously, marketing researchers (Ong, 1993; Mokhlis, 2009) found that there is no homogenous among Malaysian Chinese in terms of ethnic attitudes and consumer behaviours. Therefore, it would be appropriate to explore Malaysian Chinese's ethnicity ties and self ethnic identification, because it is important in determine continuation of Chinese culture influence. Moreover, this work will also continue to unfold the affect of Chinese culture influences on Malaysian Chinese consumers' perceived value in consumption. Furthermore, the qualitative research approach has been adopted in this research. Three naturalistic group interviews and two in-depth interviews were conducted to interview three groups of informants, namely consumers, marketer and retailer., Sales & Marketing<

2011, ISBN: 384540955X

[EAN: 9783845409559], Neubuch, [PU: LAP LAMBERT Academic Publishing], New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000., Books

2011, ISBN: 384540955X

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]