2012, ISBN: 9788188479634

gebonden uitgave

Brain Brew Books, 2001-09. Hardcover. Good., Brain Brew Books, 2001-09, Kogan Page Limited/Viva Books, 2012. First edition. Softcover. New. Anyone with access to a broadband connection… Meer...

Brain Brew Books, 2001-09. Hardcover. Good., Brain Brew Books, 2001-09, Kogan Page Limited/Viva Books, 2012. First edition. Softcover. New. Anyone with access to a broadband connection can make money online, but how do you connect with your target audience, reach new customers and grow your businesses to make a comfortable profit? Blog, Podcast, Google, Sell combines all the latest tools and know-how to help make your online business more visible and more valuable. It provides guidance on the key steps in starting up, from setting up a website and choosing your domain name to using Google analytics and selling your business for millions. Covering all aspects of online trading, it will teach you how to: • write engaging copy for your website • use your blog as a marketing tool • create and edit audio and visual podcasts • manage your data • set up advertisements using Google Adwords • effectively research competitors online • target customers who are ready to buy With real-life case studies highlighting the ingenious ways that people make money from the internet, it also includes vital information on how to protect yourself - and your reputation - online. Containing all the secrets of success, Blog, Podcast, Google, Sell is the ultimate guide for anyone who wants to start trading, get marketing and turn your website into a successful retail operation. Contents: How to use this book • Chapter 1: Starting out • The writing • Getting technical • Your blog • How to put together your own website • What’s in a name? • Choosing the right host company • Understanding your customers and developing your website • What’s the point of podcasts? • Creating audio and video material • How to edit audio • How to edit your podcast • The finished product • How to upload your podcast • Chapter 2: How to use your website to sell online • Setting up your AdWords account • Attracting traffic • Setting your budget • Be competitive with yourself • Get to know your control panel • How to set up advertisements using Google AdWords • How to make your ad relevant and have it clicked on • Making the right people click on your ad • Different methods of selling online • Using your product as a test case • Chapter 3: Sophisticated online tricks of the trade • How to research competitors online • Paying for your ads • Managing your data • Gathering data about your customers and competitors • Lead generation and enticing customers for big ticket items • Reaching customers who are ready to buy • Expanding your list of keywords • Maintaining the quality of your ad • Selling in a virtual world - how to sell things that don’t exist! • Analytics • Chapter 4: Managing success • Finding investors • Growing the business through a blog • How to sell your business once you are successful • Conclusion • Appendix Printed Pages: 176., Kogan Page Limited/Viva Books, 2012, Yogi Imperssions. Softcover. New. 12 x 20 cm. Money enables your soul to manifest itself. A full life requires that you are not prevented from doing all the things you want to do, merely because of a lack of money. This book should prove a significant source of advice and emotional strength in your financial decisions. The Money Tarot Book is designed to be practical, suggest immediate action and does not require long periods of familiarization. It is extremely simple to use and does not require any specific Tarot pack to work with. Any pack will do. The The Money Tarot Book can be used: * When a new initiative, product or direction at work is desirable * When you are stuck and need to clarify the situation * To gain an alternative vision before making important decisions * To help you determine a choice of career * To check out the environment and ambience prevailing in areas like resources, creativity, marketing, communications, advertising, research, international prospects, new contracts and many more areas * To determine if persistence in a course of action or a clean break is best * When you go into business on your own * To get advice when changing jobs or considering such a change * To handle personal finance * In other ways, limited only by your imagination The Money Tarot Book is not a substitute for decisive action on your part, but it helps you gain a wider perspective about the situation and provide some purpose and motivation. Printed Pages: 320., Yogi Imperssions<

2004, ISBN: 9788188479634

Allen & Unwin/Viva Books, 2004. First edition. Softcover. New. Need to promote your business? Of course you do. But you don’t need to hire an expensive copywrit… Meer...

Allen & Unwin/Viva Books, 2004. First edition. Softcover. New. Need to promote your business? Of course you do. But you don’t need to hire an expensive copywriter or public relations agency. With the help of this book, you can write your own promotional material that is effective, looks great and doesn’t cost a fortune. Whether you’re just starting out, or you’ve been in business for years, Promote your Business is a handy tool to help you write your own: • Advertisements • brochures • press releases • direct mail • e-newsletters • websites This is a must read for anyone in small business who wants to write marketing material that makes their products or services stand out. You’ll save time and money and, best of all, help your customers to know more about your business. Contents Preface • Introduction • How to write a business and marketing plan • Branding and creating visual impact • Writing guidelines • How to write brochures and flyers • How to write a press release • How to write direct mail • How to write an advertisement • How to write your website • How to write newsletters and ezines • References • Index Printed Pages: 264., Allen & Unwin/Viva Books, 2004, Yogi Imperssions. Softcover. New. 12 x 20 cm. Money enables your soul to manifest itself. A full life requires that you are not prevented from doing all the things you want to do, merely because of a lack of money. This book should prove a significant source of advice and emotional strength in your financial decisions. The Money Tarot Book is designed to be practical, suggest immediate action and does not require long periods of familiarization. It is extremely simple to use and does not require any specific Tarot pack to work with. Any pack will do. The The Money Tarot Book can be used: * When a new initiative, product or direction at work is desirable * When you are stuck and need to clarify the situation * To gain an alternative vision before making important decisions * To help you determine a choice of career * To check out the environment and ambience prevailing in areas like resources, creativity, marketing, communications, advertising, research, international prospects, new contracts and many more areas * To determine if persistence in a course of action or a clean break is best * When you go into business on your own * To get advice when changing jobs or considering such a change * To handle personal finance * In other ways, limited only by your imagination The Money Tarot Book is not a substitute for decisive action on your part, but it helps you gain a wider perspective about the situation and provide some purpose and motivation. Printed Pages: 320., Yogi Imperssions<