This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… Meer...
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF \ Michael Baker; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
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This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… Meer...
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
hive.co.uk
No. 9780080938691. Verzendingskosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., exclusief verzendingskosten Details...
(*) Uitverkocht betekent dat het boek is momenteel niet beschikbaar op elk van de bijbehorende platforms we zoeken.
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzäh… Meer...
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzählungen, Elsevier Science<
Management and Marketing of Services ab 46.99 EURO Management and Marketing of Services ab 46.99 EURO eBooks > Belletristik > Erzählungen, [PU: Pergamon; Pergamon Press]
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… Meer...
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF \ Michael Baker; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
- No. 9780080938691. Verzendingskosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., exclusief verzendingskosten
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… Meer...
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
No. 9780080938691. Verzendingskosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., exclusief verzendingskosten
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzäh… Meer...
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzählungen, Elsevier Science<
Management and Marketing of Services ab 46.99 EURO Management and Marketing of Services ab 46.99 EURO eBooks > Belletristik > Erzählungen, [PU: Pergamon; Pergamon Press]
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Bibliografische gegevens van het best passende boek
Boek bevindt zich in het datenbestand sinds 2007-08-12T14:14:50+02:00 (Amsterdam) Detailpagina laatst gewijzigd op 2020-02-23T00:15:26+01:00 (Amsterdam) ISBN/EAN: 9780080938691
ISBN - alternatieve schrijfwijzen: 978-0-08-093869-1 alternatieve schrijfwijzen en verwante zoekwoorden: Auteur van het boek: cotta Titel van het boek: marketing management, services marketing
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