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Selling the Sea : An Inside Look at the Cruise Industry by Andy, Dickinson, Bob Vladimir - Andy, Dickinson, Bob Vladimir
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Andy, Dickinson, Bob Vladimir:

Selling the Sea : An Inside Look at the Cruise Industry by Andy, Dickinson, Bob Vladimir - gebruikt boek

ISBN: 9780471749189

What's the secret behind the success of the cruise industry? In Selling the Sea, Second Edition, Bob Dickinson--the marketing genius most directly responsible for making the business what… Meer...

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Andy Vladimir; Bob Dickinson:

Selling the Sea : An Inside Look at the Cruise Industry - pocketboek

2007, ISBN: 9780471749189

Wiley & Sons, Incorporated, John, 2007. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine m… Meer...

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Vladimir, Andy:
Selling the Sea: An Inside Look at the Cruise Industry - pocketboek

2007

ISBN: 0471749184

[EAN: 9780471749189], Gebraucht, sehr guter Zustand, [SC: 4.94], [PU: Wiley], VLADIMIR ANDY SELLING THE SEA AN INSIDE LOOK AT CRUISE INDUSTRY, The book has been read, but is in excellent … Meer...

NOT NEW BOOK. Verzendingskosten: EUR 4.94 WorldofBooks, Goring-By-Sea, WS, United Kingdom [51947087] [Rating: 5 (von 5)]
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Vladimir, Andy, Dickinson, Bob:
Selling the Sea : An Inside Look at the Cruise Industry - gebruikt boek

ISBN: 9780471749189

Wiley & Sons, Incorporated, John. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor… Meer...

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Selling The Sea: An Inside Look At The Cruise Industry
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Selling The Sea: An Inside Look At The Cruise Industry - nieuw boek

ISBN: 9780471749189

An Insiders View Of How The Cruising Business Operates selling The Libros>Economía y Empresa>Empresa>Empresa y turismo, Baker & Taylor (scn:290707e8135762000000)

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Selling the Sea: An Inside Look at the Cruise Industry

What's the secret behind the success of the cruise industry? In Selling the Sea, Second Edition, Bob Dickinson-the marketing genius most directly responsible for making the business what it is today-examines all aspects of the modern cruise industry, where it started, how it got to where it is today, and where it's headed. Dickinson and fellow industry insider Andy Vladimir go behind the scenes at major lines like Carnival, Royal Caribbean, and Princess, and smaller operations such as Sea Dream Yachts and MSC Lines. With detailed case studies on everything from the Queen Mary 2 to special air-sea partnerships, the authors provide a firsthand account of what makes a successful cruise line tick. They describe the revolutionary management, marketing, and sales techniques that have led to the cruise industry's incredible growth over recent years. And they offer valuable insights into what travel agencies can do to increase cruise sales and profits. Fully revised and updated, this Second Edition features coverage of important new trends like the impact of technology and the Internet on cruising, and emerging niche markets including luxury-seekers and persons with disabilities. Also, the past decade has seen a flurry of shipbuilding and expansion of the business in general; this Second Edition offers a fresh look at how and where modern cruise ships are constructed, as well as new embarkation and debarkation points around the globe. Selling the Sea, Second Edition introduces the many women and men who work in the cruise industry, among them today's senior executives, waiters, hotel managers, cabin stewards, social directors, food and beverage managers, and captains. In their own words, these often colorful characters tell you their stories and share their valuable insights and observations on what consumers want and what it takes to succeed in the leisure travel industry. Everyone who loves cruising will savor this entertaining, in-depth view of the business and wonder at the tremendous amount of thought, imagination, and hard work it takes to create a carefree vacation experience. Selling the Sea is also fascinating and instructive reading for anyone who hopes to succeed in the business as well as for travel agents, hoteliers, airlines, suppliers, provisioners, and others who service this exciting growth industry.

Gedetalleerde informatie over het boek. - Selling the Sea: An Inside Look at the Cruise Industry


EAN (ISBN-13): 9780471749189
ISBN (ISBN-10): 0471749184
pocket book
Verschijningsjaar: 2007
Uitgever: Wiley
340 Bladzijden
Gewicht: 0,508 kg
Taal: eng/Englisch

Boek bevindt zich in het datenbestand sinds 2007-06-03T14:35:17+02:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2024-03-02T21:22:34+01:00 (Amsterdam)
ISBN/EAN: 9780471749189

ISBN - alternatieve schrijfwijzen:
0-471-74918-4, 978-0-471-74918-9
alternatieve schrijfwijzen en verwante zoekwoorden:
Auteur van het boek: dickinson, erl vladimir
Titel van het boek: sell sell, selling sea inside look cruise industry, this the sea, inside out, inside outside


Andere boeken die eventueel grote overeenkomsten met dit boek kunnen hebben:

Laatste soortgelijke boek:
9780471120018 Selling the Sea: An Inside Look at the Cruise Industry (Robert H. Dickinson)


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