2003, ISBN: 0766161277, Lieferbar binnen 4-6 Wochen Verzendingskosten:Versandkostenfrei innerhalb der BRD

Internationaler Buchtitel. In englischer Sprache. Verlag: KESSINGER PUB CO, 344 Seiten, L=279mm, B=210mm, H=18mm, Gew.=776gr, [GR: 27860 - TB/Wirtschaft/Werbung, Marketing], [SW: - Busin… Meer...

Internationaler Buchtitel. In englischer Sprache. Verlag: KESSINGER PUB CO, 344 Seiten, L=279mm, B=210mm, H=18mm, Gew.=776gr, [GR: 27860 - TB/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Kartoniert/Broschiert, Klappentext: Contents: evolution of marketing methods; mail selling plans based on statistics; economic value of truth in marketing by mail; using the mails to make sales; manufacturers who have become merchants by mail selling; opening new territory and increasing sales for jobbers and retailers; how the mails are used to strengthen the hands of the sales force; building the prestige of an institution by mail; financing a mail selling campaign; regulating the market by mail; organized knowledge in mail selling; cash value of mailing lists; relation of publicity to selling by mail; using the mails to keep customers sold; place of mail selling in merchandising. Contents: evolution of marketing methods; mail selling plans based on statistics; economic value of truth in marketing by mail; using the mails to make sales; manufacturers who have become merchants by mail selling; opening new territory and increasing sales for jobbers and retailers; how the mails are used to strengthen the hands of the sales force; building the prestige of an institution by mail; financing a mail selling campaign; regulating the market by mail; organized knowledge in mail selling; cash value of mailing lists; relation of publicity to selling by mail; using the mails to keep customers sold; place of mail selling in merchandising.<

ISBN: 9780766161276

This is a new release of the original 1924 edition. Books Books ~~ Business & Economics~~ Marketing ~~ Direct Science-of-Marketing-by-Mail~~Homer-J-Buckley Kessinger Publishing Company Co… Meer...

This is a new release of the original 1924 edition. Books Books ~~ Business & Economics~~ Marketing ~~ Direct Science-of-Marketing-by-Mail~~Homer-J-Buckley Kessinger Publishing Company Contents: evolution of marketing methods; mail selling plans based on statistics; economic value of truth in marketing by mail; using the mails to make sales; manufacturers who have become merchants by mail selling; opening new territory and increasing sales for jobbers and retailers; how the mails are used to strengthen the hands of the sales force; building the prestige of an institution by mail; financing a mail selling campaign; regulating the market by mail; organized knowledge in mail selling; cash value of mailing lists; relation of publicity to selling by mail; using the mails to keep customers sold; place of mail selling in merchandising.<

ISBN: 9780766161276

Science of Marketing by Mail 1924 Author :J. Homer 9780766161276 0766161277, [PU: Kessinger Publishing]

ISBN: 9780766161276

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