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Cases in Marketing Management (The Ivey Casebook Series) - Kenneth E. Clow; Donald E. (Edward) Baack
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Kenneth E. Clow; Donald E. (Edward) Baack:
Cases in Marketing Management (The Ivey Casebook Series) - gebruikt boek

2009, ISBN: 1412996031

ID: 7984267

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were?chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material.Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases. business,business and finance,business and investing,economics,marketing,marketing and sales,reference,textbooks Marketing & Sales, SAGE Publications, Inc

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Cases In Marketing Management
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Cases In Marketing Management - nieuw boek

2009, ISBN: 9781412996037

ID: 978141299603

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth''s Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material.Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases. Books, Business and Finance, Cases In Marketing Management Books>Business and Finance, Sage Publications

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CASES IN MARKETING MANAGEMENT - CLOW
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CLOW:
CASES IN MARKETING MANAGEMENT - pocketboek

ISBN: 9781412996037

ID: 923103424

INTERNATIONAL EDITION. Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose

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Cases in Marketing Management - Kenneth E. Clow; Donald E. Baack
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Kenneth E. Clow; Donald E. Baack:
Cases in Marketing Management - pocketboek

2011, ISBN: 9781412996037

ID: 17207165

Softcover, Buch, [PU: SAGE Publications Inc]

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Cases in Marketing Management - Kenneth E. Clow; Donald Baack
uitverkocht boek
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Kenneth E. Clow; Donald Baack:
Cases in Marketing Management - pocketboek

2011, ISBN: 9781412996037

ID: 17207165

Softcover, Buch, [PU: SAGE Publications Inc]

Nieuw boek Lehmanns.de
Verzendingskosten:Versand in 10-15 Tagen, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
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Cases in Marketing Management

The SAGE Text and Cases Series, featuring IVEY Cases is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped with instructor's resources on CD-ROM. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well. Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis. Key Features Presents real-world cases related to marketing management: Cases illustrate the complex nature of marketing management in organizations from around the world. Provides current cases: The majority of the included cases are from 2009 and 2010, and all of the cases were published or updated after 2007, providing students with an up-to-date look at the companies and issues presented. Generates classroom discussion: Cases let students grapple with actual decisions that real-world managers have faced. Offers much more than a packet of cases: The editors provide summaries of concepts, helpful discussion questions, and readings for each chapter.

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EAN (ISBN-13): 9781412996037
ISBN (ISBN-10): 1412996031
pocket book
Verschijningsjaar: 2011
Uitgever: Sage Publications Ltd.
523 Bladzijden
Gewicht: 0,845 kg
Taal: eng/Englisch

Boek bevindt zich in het datenbestand sinds 03.07.2011 19:21:17
Boek voor het laatst gevonden op 29.04.2017 09:18:06
ISBN/EAN: 9781412996037

ISBN - alternatieve schrijfwijzen:
1-4129-9603-1, 978-1-4129-9603-7


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