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When Luxury Meets Art | Forms of Collaboration between Luxury Brands and the Arts | Olga Louisa Kastner | Taschenbuch | BestMasters | Paperback | Englisch | 2013 | Springer Fachmedien Wiesbaden - Kastner, Olga Louisa
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When Luxury Meets Art | Forms of Collaboration between Luxury Brands and the Arts | Olga Louisa Kastner | Taschenbuch | BestMasters | Paperback | Englisch | 2013 | Springer Fachmedien Wiesbaden - pocketboek

2013, ISBN: 9783658045753

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous s… Meer...

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Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Meer...

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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts (BestMasters) - pocketboek

2013, ISBN: 9783658045753

Springer Gabler, Taschenbuch, Auflage: 2014, 140 Seiten, Publiziert: 2013-12-20T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: NUSTBK20171230-C0126433, 4.2 kg, Verkaufsrang: 3141225, Rec… Meer...

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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts (BestMasters)

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.

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EAN (ISBN-13): 9783658045753
ISBN (ISBN-10): 3658045752
Gebonden uitgave
pocket book
Verschijningsjaar: 2013
Uitgever: Springer Gabler

Boek bevindt zich in het datenbestand sinds 2014-03-11T21:13:41+01:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2024-01-22T13:38:14+01:00 (Amsterdam)
ISBN/EAN: 9783658045753

ISBN - alternatieve schrijfwijzen:
3-658-04575-2, 978-3-658-04575-3
alternatieve schrijfwijzen en verwante zoekwoorden:
Auteur van het boek: kastner, kast, käß, kästner
Titel van het boek: lux, luxu, luxury arts, the art collaboration, brands, olga, louisa


Gegevens van de uitgever

Auteur: Olga Louisa Kastner
Titel: BestMasters; When Luxury Meets Art - Forms of Collaboration between Luxury Brands and the Arts
Uitgeverij: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
127 Bladzijden
Verschijningsjaar: 2013-12-20
Wiesbaden; DE
Gedrukt / Gemaakt in
Taal: Engels
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XI, 127 p. 14 illus., 8 illus. in color.

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Kooperationen und Clusteranalyse; Luxury Brand-Art Collaborations; Luxury brands; Marketing für Luxusmarken; Marketing; Market Research and Competitive Intelligence; Marktforschung; EA

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. ContentsExplanations of the Luxury Brand, Art and Luxury Brand-Art CollaborationsAttributes and Typology of Luxury Brand-Art Collaborations Target GroupsResearchers, lecturers, and students in the fields of marketing, branding and communicationManagers and marketing executives of luxury brands as well as artists, cultural managers, and patrons of the art The AuthorOlga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency’s luxury, watches and jewelleryaccounts. 
Publication in the field of economic science Includes supplementary material: sn.pub/extras

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