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Multisensory Impact of Sport Events / A Comparative Effect Analysis Based on Soccer Games / Thorsten Tham / Taschenbuch / Schriftenreihe der HHL Leipzig Graduate School of Management / Paperback - pocketboek

2016, ISBN: 9783658121044

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Thorsten Tham highlights the fundamental changes that have swept Germany¿s footballing landscape in recent years and presents theor… Meer...

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Multisensory Impact of Sport Events | A Comparative Effect Analysis Based on Soccer Games | Thorsten Tham | Taschenbuch | Schriftenreihe der HHL Leipzig Graduate School of Management | Paperback - Tham, Thorsten
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Tham, Thorsten:

Multisensory Impact of Sport Events | A Comparative Effect Analysis Based on Soccer Games | Thorsten Tham | Taschenbuch | Schriftenreihe der HHL Leipzig Graduate School of Management | Paperback - pocketboek

2016, ISBN: 9783658121044

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Thorsten Tham highlights the fundamental changes that have swept Germany¿s footballing landscape in recent years and presents theor… Meer...

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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author - nieuw boek

ISBN: 9783658121044

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2016, ISBN: 3658121041

Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that c… Meer...

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2016, ISBN: 9783658121044

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Springer Gabler, Paperback, Auflage: 1st ed. 2016, 330 Seiten, Publiziert: 2016-02-01T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 44 colour illustrations, 74 black & whit, 0.44 kg, Bo… Meer...

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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author
auteur:
Titel:
ISBN:

9783658121044


Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Gedetalleerde informatie over het boek. - Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author


EAN (ISBN-13): 9783658121044
ISBN (ISBN-10): 3658121041
pocket book
Verschijningsjaar: 2016
Uitgever: Springer Fachmedien Wiesbaden Core >1

Boek bevindt zich in het datenbestand sinds 2016-02-06T16:49:26+01:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2024-03-08T02:08:00+01:00 (Amsterdam)
ISBN/EAN: 9783658121044

ISBN - alternatieve schrijfwijzen:
3-658-12104-1, 978-3-658-12104-4
alternatieve schrijfwijzen en verwante zoekwoorden:
Auteur van het boek: springer fachmedien wiesbaden, thorsten
Titel van het boek: event, eve, leipzig, impact, sport, tham

Gegevens van de uitgever

Auteur: Thorsten Tham
Titel: Schriftenreihe der HHL Leipzig Graduate School of Management; Multisensory Impact of Sport Events - A Comparative Effect Analysis Based on Soccer Games
Uitgeverij: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
302 Bladzijden
Verschijningsjaar: 2016-01-22
Wiesbaden; DE
Gedrukt / Gemaakt in
Gewicht: 4,298 kg
Taal: Engels
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXVIII, 302 p. 44 illus. in color.

BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Brand Management; S-O-R Models; Multisensual Approach; Club Brand; Sensual Perception; Sports Economics; Behavioral/Experimental Economics; Marketing; Sports Economics; Experimental Economics; Sport und Freizeit; Dienstleistungsgewerbe, Gastgewerbe; Verhaltensökonomie; EA

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Brand Management in Sports.- Consideration of Multisensuality in S-O-R Models.- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848.- Derivations of Potential Actions in the Context of Identity-Based Brand Management.

Dr. Thorsten Tham completed his doctoral study under the supervision of Prof. Dr. Manfred Kirchgeorg at the SVI-Endowed Chair of Marketing at HHL Leipzig Graduate School of Management.

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

.Brand Management in Sports

·Consideration of Multisensuality in S-O-R Models

·Researchers and students in the fields of sports marketing and management

·Practitioners in these areas

Dr. Thorsten Tham completed his doctoral study under the supervision of Prof. Dr. Manfred Kirchgeorg at the SVI-Endowed Chair of Marketing at HHL Leipzig Graduate School of Management.

 

Contents Target Groups The Author

Publication in the field of economic sciences

Includes supplementary material: sn.pub/extras


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