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MOBILE BANKING ADOPTION IN THE WESTERN EUROPE - Odoke, Wilfred
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Odoke, Wilfred:
MOBILE BANKING ADOPTION IN THE WESTERN EUROPE - pocketboek

2011, ISBN: 3843390916, Lieferbar binnen 4-6 Wochen Verzendingskosten:Versandkostenfrei innerhalb der BRD

ID: 9783843390910

Internationaler Buchtitel. In englischer Sprache. Verlag: LAP Lambert Acad. Publ. Paperback, 96 Seiten, L=221mm, B=149mm, H=13mm, Gew.=159gr, [GR: 16390 - HC/Informatik/EDV/Sonstiges], Kartoniert/Broschiert, Klappentext: The recent explosion in mobile phone growth and use, resulting from consumers' "love affair" with their mobile phones and tremendous advances in data connection speeds and other mobile technologies, offers unprecedented opportunities for banks and other financial institutions to provide their customers with a convenient anytime and anywhere access to mobile banking and payment. Mobile financial stakeholders have experimented with mobile banking and mobile payments for years but have failed to offer the consumer a better alternative than the payment instruments already available, such as cash, checks and cards. In Europe, these mobile financial services projects failed, one of the reasons is, because consumer attitudes are notoriously hard to change. A new mobile financial offering must clearly convince the consumer that it delivers great value - significant enough for the consumer to change their behaviour. There have been successful products and services which were created based on consumer perceptions and not because of the advanced nature of the technology they use. The recent explosion in mobile phone growth and use, resulting from consumers' "love affair" with their mobile phones and tremendous advances in data connection speeds and other mobile technologies, offers unprecedented opportunities for banks and other financial institutions to provide their customers with a convenient anytime and anywhere access to mobile banking and payment. Mobile financial stakeholders have experimented with mobile banking and mobile payments for years but have failed to offer the consumer a better alternative than the payment instruments already available, such as cash, checks and cards. In Europe, these mobile financial services projects failed, one of the reasons is, because consumer attitudes are notoriously hard to change. A new mobile financial offering must clearly convince the consumer that it delivers great value - significant enough for the consumer to change their behaviour. There have been successful products and services which were created based on consumer perceptions and not because of the advanced nature of the technology they use.

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Mobile Banking Adoption In The Western Europe
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Mobile Banking Adoption In The Western Europe - nieuw boek

ISBN: 9783843390910

Wilfred Odoke,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Computers~~ Information Technology MOBILE-BANKING-ADOPTION-IN-THE-WESTERN-EUROPE~~Wilfred-Odoke AV Akademikerverlag GmbH & Co. KG. The recent explosion in mobile phone growth and use, resulting from consumers' "love affair" with their mobile phones and tremendous advances in data connection speeds and other mobile technologies, offers unprecedented opportunities for banks and other financial institutions to provide their customers with a convenient anytime and anywhere access to mobile banking and payment. Mobile financial stakeholders have experimented with mobile banking and mobile payments for years but have failed to offer the consumer a better alternative than the payment instruments already available, such as cash, checks and cards. In Europe, these mobile financial services projects failed, one of the reasons is, because consumer attitudes are notoriously hard to change. A new mobile financial offering must clearly convince the consumer that it delivers great value - significant enough for the consumer to change their behaviour. There have been successful products and services which were created based on consumer perceptions and not because of the advanced nature of the technology they use.

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MOBILE BANKING ADOPTION IN THE WESTERN EUROPE - Wilfred Odoke
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Wilfred Odoke:
MOBILE BANKING ADOPTION IN THE WESTERN EUROPE - nieuw boek

ISBN: 9783843390910

ID: cfa9d0fb91d62962214267330c8f062e

The recent explosion in mobile phone growth and use, resulting from consumers' love affair with their mobile phones and tremendous advances in data connection speeds and other mobile technologies, offers unprecedented opportunities for banks and other financial institutions to provide their customers with a convenient anytime and anywhere access to mobile banking and payment. Mobile financial stakeholders have experimented with mobile banking and mobile payments for years but have failed to offer the consumer a better alternative than the payment instruments already available, such as cash, checks and cards. In Europe, these mobile financial services projects failed, one of the reasons is, because consumer attitudes are notoriously hard to change. A new mobile financial offering must clearly convince the consumer that it delivers great value significant enough for the consumer to change their behaviour. There have been successful products and services which were created based on consumer perceptions and not because of the advanced nature of the technology they use. Bücher / Naturwissenschaften, Medizin, Informatik & Technik / Informatik & EDV

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MOBILE BANKING ADOPTION IN THE WESTERN EUROPE - Odoke, Wilfred
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Odoke, Wilfred:
MOBILE BANKING ADOPTION IN THE WESTERN EUROPE - pocketboek

2011, ISBN: 3843390916

gebonden uitgave, ID: 10068035

A Case of the Netherlands - Buch, gebundene Ausgabe, 96 S., Beilagen: Paperback, Erschienen: 2011 LAP Lambert Acad. Publ.

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Bijzonderheden over het boek
MOBILE BANKING ADOPTION IN THE WESTERN EUROPE

The recent explosion in mobile phone growth and use, resulting from consumers' "love affair" with their mobile phones and tremendous advances in data connection speeds and other mobile technologies, offers unprecedented opportunities for banks and other financial institutions to provide their customers with a convenient anytime and anywhere access to mobile banking and payment. Mobile financial stakeholders have experimented with mobile banking and mobile payments for years but have failed to offer the consumer a better alternative than the payment instruments already available, such as cash, checks and cards. In Europe, these mobile financial services projects failed, one of the reasons is, because consumer attitudes are notoriously hard to change. A new mobile financial offering must clearly convince the consumer that it delivers great value - significant enough for the consumer to change their behaviour. There have been successful products and services which were created based on consumer perceptions and not because of the advanced nature of the technology they use.

Gedetalleerde informatie over het boek. - MOBILE BANKING ADOPTION IN THE WESTERN EUROPE


EAN (ISBN-13): 9783843390910
ISBN (ISBN-10): 3843390916
Gebonden uitgave
pocket book
Verschijningsjaar: 2011
Uitgever: LAP Lambert Acad. Publ.
96 Bladzijden
Gewicht: 0,159 kg
Taal: eng/Englisch

Boek bevindt zich in het datenbestand sinds 23.07.2008 02:53:36
Boek voor het laatst gevonden op 28.12.2016 17:29:25
ISBN/EAN: 9783843390910

ISBN - alternatieve schrijfwijzen:
3-8433-9091-6, 978-3-8433-9091-0


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