2019, ISBN: 9789004416284

BRILL, 2019. Hardbound. New Book. Hardbound. Based on a special issue that first appeared in the journal Multisensory Research, this volume compiles seven essays by an international grou… Meer...

BRILL, 2019. Hardbound. New Book. Hardbound. Based on a special issue that first appeared in the journal Multisensory Research, this volume compiles seven essays by an international group of researchers working in areas like psychology, food science, music, and marketing, who explore the impact of music and other auditory inputs on food perception and consumer behavior. They address how food-unrelated extrinsic auditory cues affect what people taste, including background noise, music, sensation transfer, and crossmodal correspondences; how affective transfer influences the perceived tastes and pleasantness of beers, particularly music; the effect of sound-odor congruency on people's attitudes and memory for familiar and unfamiliar brands; how crossmodal correspondences between audition and gustation are used in marketing; the influence of the pitch, tempo, and volume levels of music on the sensory perception and acceptance of foods; and the influence of sound on the perception of wine. (2019 Ringgold, Inc., Portland, OR), BRILL, 2019<

2019, ISBN: 9789004416284

BRILL, Hardcover, 236 Seiten, Publiziert: 2019-10-24T00:00:01Z, Produktgruppe: Book, 0.7 kg, Verkaufsrang: 4232796, Neurology & Clinical Neurophysiology, Internal Medicine, Medical & Heal… Meer...

BRILL, Hardcover, 236 Seiten, Publiziert: 2019-10-24T00:00:01Z, Produktgruppe: Book, 0.7 kg, Verkaufsrang: 4232796, Neurology & Clinical Neurophysiology, Internal Medicine, Medical & Healthcare Practitioners, Health, Family & Lifestyle, Subjects, Books, Animal Sciences, Biological Sciences, Science & Nature, Neuroscience, Basic Sciences, Medicine & Health Sciences, University Textbooks, BRILL, 2019<