Social Indicators Research Series: Handbook of Quality-of-Life Research - An Ethical Marketing Perspective - pocketboek

2010, ISBN: 9789048158911

[ED: Taschenbuch / Paperback], [PU: Springer Netherlands], AUSFÜHRLICHERE BESCHREIBUNG: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL … Meer...

[ED: Taschenbuch / Paperback], [PU: Springer Netherlands], AUSFÜHRLICHERE BESCHREIBUNG: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations. INHALT: 1. The Quality-Of-Life (QOL) Concept Viewed from a Marketing Lens. 2. Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL. 3. Measures and Measurement Issues in QOL Research. 4. QOL Research in Relation to Specific Marketing Perspectives. 5. QOL Research in Relation to Specific Population Segments. 6. QOL Research in Relation to Specific Life Domains. 7. QOL Research in Relation to Specific Public and Private Sectors. References. Subject Index. Author Index., [SC: 0.00], Neuware, gewerbliches Angebot, H: 240mm, B: 160mm<

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ISBN: 9789048158911

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based … Meer...

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Soziologie / Methoden der empirischen & qualitativen Sozialforschung<

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2001

ISBN: 9789048158911

Handbook of Quality-of-Life Research:An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage M. Joseph Sirgy Handbook of Quality-of-Life Research:An Ethical Mark… Meer...

Handbook of Quality-of-Life Research:An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage M. Joseph Sirgy Handbook of Quality-of-Life Research:An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage M. Joseph Sirgy Bücher > Wissenschaft > Politikwissenschaft, Springer<

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2001, ISBN: 9789048158911

Handbook of Quality-of-Life Research ab 263.49 EURO An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage Handbook of Quality-of-Life Research ab 263.49 EURO A… Meer...

Handbook of Quality-of-Life Research ab 263.49 EURO An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage Handbook of Quality-of-Life Research ab 263.49 EURO An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage Bücher > Wissenschaft > Politikwissenschaft<

No. 13445321. Verzendingskosten:Zzgl. Versandkosten., exclusief verzendingskosten

ISBN: 9789048158911

Paperback, [PU: Springer], This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspecti… Meer...

Paperback, [PU: Springer], This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change., Personal & Public Health<

Verzendingskosten:Versandkostenfrei (EUR 0.00)