
2010, ISBN: 9789048158911
[ED: Taschenbuch / Paperback], [PU: Springer Netherlands], AUSFÜHRLICHERE BESCHREIBUNG: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations. INHALT: 1. The Quality-Of-Life (QOL) Concept Viewed from a Marketing Lens. 2. Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL. 3. Measures and Measurement Issues in QOL Research. 4. QOL Research in Relation to Specific Marketing Perspectives. 5. QOL Research in Relation to Specific Population Segments. 6. QOL Research in Relation to Specific Life Domains. 7. QOL Research in Relation to Specific Public and Private Sectors. References. Subject Index. Author Index., [SC: 0.00], Neuware, gewerbliches Angebot, H: 240mm, B: 160mm
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ISBN: 9789048158911
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Soziologie / Methoden der empirischen & qualitativen Sozialforschung
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2001, ISBN: 9789048158911
Handbook of Quality-of-Life Research:An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage M. Joseph Sirgy Handbook of Quality-of-Life Research:An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage M. Joseph Sirgy Bücher > Wissenschaft > Politikwissenschaft, Springer
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2001, ISBN: 9789048158911
Handbook of Quality-of-Life Research ab 263.49 EURO An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage Handbook of Quality-of-Life Research ab 263.49 EURO An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage Bücher > Wissenschaft > Politikwissenschaft
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ISBN: 9789048158911
Paperback, [PU: Springer], This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change., Personal & Public Health
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Social Indicators Research Series: Handbook of Quality-of-Life Research - An Ethical Marketing Perspective - pocketboek
2010, ISBN: 9789048158911
[ED: Taschenbuch / Paperback], [PU: Springer Netherlands], AUSFÜHRLICHERE BESCHREIBUNG: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL … Meer...
Verzendingskosten:Versandkostenfrei, Versand nach Deutschland (EUR 0.00)

ISBN: 9789048158911
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based … Meer...
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2001
ISBN: 9789048158911
Handbook of Quality-of-Life Research:An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage M. Joseph Sirgy Handbook of Quality-of-Life Research:An Ethical Mark… Meer...
No. 13445321. Verzendingskosten:Zzgl. Versandkosten. (EUR 2.95)

2001, ISBN: 9789048158911
Handbook of Quality-of-Life Research ab 263.49 EURO An Ethical Marketing Perspective Social Indicators Research Series. 2001. Auflage Handbook of Quality-of-Life Research ab 263.49 EURO A… Meer...
No. 13445321. Verzendingskosten:Zzgl. Versandkosten., exclusief verzendingskosten

ISBN: 9789048158911
Paperback, [PU: Springer], This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspecti… Meer...
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Gedetalleerde informatie over het boek. - Handbook of Quality-of-Life Research
EAN (ISBN-13): 9789048158911
ISBN (ISBN-10): 9048158915
Gebonden uitgave
pocket book
Verschijningsjaar: 2010
Uitgever: Springer-Verlag GmbH
468 Bladzijden
Gewicht: 0,702 kg
Taal: eng/Englisch
Boek bevindt zich in het datenbestand sinds 2012-07-12T10:23:21+02:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2017-11-09T12:21:33+01:00 (Amsterdam)
ISBN/EAN: 9789048158911
ISBN - alternatieve schrijfwijzen:
90-481-5891-5, 978-90-481-5891-1
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