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Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation - May-May Meijer
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May-May Meijer:

Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation - pocketboek

ISBN: 9052601453

[SR: 8672540], Paperback, [EAN: 9789052601458], Amsterdam University Press, Amsterdam University Press, Book, [PU: Amsterdam University Press], Amsterdam University Press, This book focus… Meer...

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Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation - May-May Meijer
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May-May Meijer:

Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation - pocketboek

ISBN: 9052601453

Paperback, [EAN: 9789052601458], Aksant Academic Publishers, Aksant Academic Publishers, Book, [PU: Aksant Academic Publishers], Aksant Academic Publishers, 14043891, General, 68, Busines… Meer...

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Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation - Meijer, May-May
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Meijer, May-May:
Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation - pocketboek

ISBN: 9789052601458

[ED: Taschenbuch], [PU: AKSANT ACADEMIC PUBL], Studies of the effects of media coverage on corporate reputation are scarce. This book is devoted to the topic, which also includes a discus… Meer...

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Meijer, May-May:
Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation - pocketboek

2004, ISBN: 9789052601458

Amsterdam University Press, 2004-06-15. Paperback. VeryGood. 9.3000 inches 6.1000 inches., Amsterdam University Press, 2004-06-15

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Does success breed success ? - M.-M. Meijer
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M.-M. Meijer:
Does success breed success ? - nieuw boek

ISBN: 9789052601458

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Bijzonderheden over het boek
Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation

Studies of the effects of media coverage on corporate reputation are scarce. This book is devoted to the topic, which also includes a discussion of the effects of advertising on reputation. It shows why negative news can lead in some circumstances to a better reputation and why a company should not always try to profile itself on each issue. Media coverage about eight different companies and two sectors are analyzed along with the reputation of these organizations and sectors.

Gedetalleerde informatie over het boek. - Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation


EAN (ISBN-13): 9789052601458
ISBN (ISBN-10): 9052601453
pocket book
Verschijningsjaar: 2005
Uitgever: AKSANT ACADEMIC PUBL
320 Bladzijden
Gewicht: 0,558 kg
Taal: eng/Englisch

Boek bevindt zich in het datenbestand sinds 2007-05-25T05:01:58+02:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2019-03-11T10:46:02+01:00 (Amsterdam)
ISBN/EAN: 9789052601458

ISBN - alternatieve schrijfwijzen:
90-5260-145-3, 978-90-5260-145-8


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