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Mindmapping China: Language, Discourse and Advertising in China - Jeanne Boden
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Jeanne Boden:
Mindmapping China: Language, Discourse and Advertising in China - pocketboek

ISBN: 9054876905

[SR: 5582079], Paperback, [EAN: 9789054876908], ASP - Academic & Scientific Publishers, ASP - Academic & Scientific Publishers, Book, [PU: ASP - Academic & Scientific Publishers], ASP - Academic & Scientific Publishers, Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication—it also imbeds cultural rules—the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today's business practices, this book is an invaluable tool for everyone who does business in China.<, 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 12008, Translating, 11970, Words, Language & Grammar, 21, Reference, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684246011, International Business, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Mindmapping China: Language, Discourse and Advertising in China - Jeanne Boden
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Jeanne Boden:
Mindmapping China: Language, Discourse and Advertising in China - nieuw boek

2010, ISBN: 9789054876908

ID: 810681682

Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication--it also imbeds cultural rules--the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today´s business practices, this book is an invaluable tool for everyone who does business in China. Mindmapping China: Language, Discourse and Advertising in China Buch (fremdspr.) Taschenbuch 01.04.2010 Bücher>Fremdsprachige Bücher>Englische Bücher, Asp Vub Pr, .201

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Mindmapping China: Language, Discourse and Advertising in China - Jeanne Boden
uitverkocht boek
(*)
Jeanne Boden:
Mindmapping China: Language, Discourse and Advertising in China - nieuw boek

ISBN: 9789054876908

ID: 836548001

Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication--it also imbeds cultural rules--the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today´s business practices, this book is an invaluable tool for everyone who does business in China. Mindmapping China: Language, Discourse and Advertising in China Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Asp Vub Pr

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MINDMAPPING CHINA. Language, Discourse and Advertising in China, Boden, Jeanne, Paperback
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MINDMAPPING CHINA. Language, Discourse and Advertising in China, Boden, Jeanne, Paperback - nieuw boek

ISBN: 9789054876908

ID: 1679895

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MINDMAPPING CHINA. Language, Discourse and Advertising in China, Jeanne Boden, Paperback
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MINDMAPPING CHINA. Language, Discourse and Advertising in China, Jeanne Boden, Paperback - nieuw boek

ISBN: 9789054876908

ID: 1679895

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Mindmapping China: Language, Discourse and Advertising in China

Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication--it also imbeds cultural rules--the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today's business practices, this book is an invaluable tool for everyone who does business in China.

Gedetalleerde informatie over het boek. - Mindmapping China: Language, Discourse and Advertising in China


EAN (ISBN-13): 9789054876908
ISBN (ISBN-10): 9054876905
pocket book
Verschijningsjaar: 2010
Uitgever: ASP Vub Press
228 Bladzijden
Gewicht: 0,408 kg
Taal: eng/Englisch

Boek bevindt zich in het datenbestand sinds 06.02.2011 19:36:44
Boek voor het laatst gevonden op 01.02.2019 12:09:10
ISBN/EAN: 9789054876908

ISBN - alternatieve schrijfwijzen:
90-5487-690-5, 978-90-5487-690-8


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