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Contrarian Branding: Stand Out by Camouflaging the Competition Roland van der Vorst Author
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Contrarian Branding: Stand Out by Camouflaging the Competition Roland van der Vorst Author - nieuw boek

ISBN: 9789063694630

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, … Meer...

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Contrarian Branding: Stand Out By Camouflaging The Competition
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Contrarian Branding: Stand Out By Camouflaging The Competition - nieuw boek

ISBN: 9789063694630

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and … Meer...

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Contrarian Branding  Stand Out by Camouflaging the Competition  Roland van der Vorst  Taschenbuch  Englisch  2017 - van der Vorst, Roland
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van der Vorst, Roland:
Contrarian Branding Stand Out by Camouflaging the Competition Roland van der Vorst Taschenbuch Englisch 2017 - pocketboek

2017

ISBN: 9789063694630

[ED: Taschenbuch], [PU: BIS Publishers], The world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share,… Meer...

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Contrarian Branding - nieuw boek

ISBN: 9789063694630

The world is busier than ever. One of the majorchallenges for brands is how to stand out from thecompetition: brands competing for market share,new brands that are being introduced, and i… Meer...

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Roland van der Vorst:
Contrarian Branding - pocketboek

ISBN: 9789063694630

Paperback, [PU: BIS Publishers B.V.], Catching the eye by creating polarity is a sophisticated technique to set brands apart from all other competitors in a radical way. This book shows h… Meer...

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Contrarian Branding: Stand Out by Camouflaging the Competition Roland van der Vorst Author

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience? In the ocean of competing supply, it’s easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a brand to stand out? How do brands consistently get themselves noticed in a world that has more and more to offer?

The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft ‘polar’ brand associations. In this book, professor, top strategist and entrepreneur Roland van der Vorst shows how brands catch the eye by creating polarity.
This goes further than just being different. It’s a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, he describes unique ways of guaranteeing brands to create a break through. Contrarian Branding is a must for brands eager to stand ou

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EAN (ISBN-13): 9789063694630
ISBN (ISBN-10): 9063694636
Gebonden uitgave
pocket book
Verschijningsjaar: 2017
Uitgever: Laurence King Publishing Core >2

Boek bevindt zich in het datenbestand sinds 2017-06-15T15:53:50+02:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2021-02-10T14:31:44+01:00 (Amsterdam)
ISBN/EAN: 9789063694630

ISBN - alternatieve schrijfwijzen:
90-6369-463-6, 978-90-6369-463-0


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