ISBN: 9780595428670

Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Ma… Meer...

Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing comes into play whenever something is to be sold. It lays out the course of action, determines the goals, and develops the strategies by which these goals can be attained as quickly and effectively as possible.In Communicational Marketing, Luigi Carlo De Micco combines both of these factors. Like other marketing approaches, communicational marketing is concerned with the advertising and selling of products and services. But unlike conventional advertising methods, the starting point for communicational marketing is not the individual psyche but rather the inter-communicational processes that have a lasting effect on the behavior of those involved.De Micco explains the role played by communication in modern marketing and the mechanisms that have to be taken into account. He shows the reasons for the failure of marketing ideas by analyzing the paradoxes in well-known advertising approaches, and provides the reader with communication-oriented marketing strategies.Communicational marketing presupposes a competent, self-directed buyer who categorically rejects suggestion and who is able to recognize manipulation whenever he or she is exposed to it. Luigi Carlo De Micco, Books, Business and Finance, Marketing and Sales, Advertising and Promotion, Communicational Marketing: How To Communicate Effectively With Competent Consumers Books>Business and Finance>Marketing and Sales>Advertising and Promotion <

ISBN: 9780595428670

Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Mar… Meer...

Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing comes into play whenever something is to be sold. It lays out the course of action, determines the goals, and develops the strategies by which these goals can be attained as quickly and effectively as possible.In Communicational Marketing, Luigi Carlo De Micco combines both of these factors. Like other marketing approaches, communicational marketing is concerned with the advertising and selling of products and services. But unlike conventional advertising methods, the starting point for communicational marketing is not the individual psyche but rather the inter-communicational processes that have a lasting effect on the behavior of those involved.De Micco explains the role played by communication in modern marketing and the mechanisms that have to be taken into account. He shows the reasons for the failure of marketing ideas by analyzing the paradoxes in well-known advertising approaches, and provides the reader with communication-oriented marketing strategies.Communicational marketing presupposes a competent, self-directed buyer who categorically rejects suggestion and who is able to recognize manipulation whenever he or she is exposed to it. Books Books ~~ Business & Economics~~ Advertising & Promotion Communicational-Marketing~~Luigi-Carlo-De-Micco iUniverse, Incorporated<

2010, ISBN: 0595428673, Lieferbar binnen 4-6 Wochen Verzendingskosten:Versandkostenfrei innerhalb der BRD

Internationaler Buchtitel. In englischer Sprache. Verlag: TO EXCEL/KALEIDOSCOPE SOF, 168 Seiten, L=152mm, B=229mm, H=10mm, Gew.=254gr, [GR: 27860 - TB/Wirtschaft/Werbung, Marketing], [SW:… Meer...

Internationaler Buchtitel. In englischer Sprache. Verlag: TO EXCEL/KALEIDOSCOPE SOF, 168 Seiten, L=152mm, B=229mm, H=10mm, Gew.=254gr, [GR: 27860 - TB/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Kartoniert/Broschiert<

2010, ISBN: 9780595428670

Communicational Marketing: Paperback: iUniverse: 9780595428670: 21 Jan 2010 Advertising, , , , Communicational Marketing, Carlo De Micco Luigi Carlo De Micco, 9780595428670, iUniverse, ,… Meer...

Communicational Marketing: Paperback: iUniverse: 9780595428670: 21 Jan 2010 Advertising, , , , Communicational Marketing, Carlo De Micco Luigi Carlo De Micco, 9780595428670, iUniverse, , , , ,, [PU: Authors Choice Press; Writers Club Press]<

2010, ISBN: 9780595428670

Communicational Marketing: Paperback: iUniverse: 9780595428670: 21 Jan 2010 Advertising, , , , , , , , , , , ,, [PU: Authors Choice Press; Writers Club Press]