ISBN: 9780691029801

Reexamining the story of holidays in the United States, Leigh Schmidt shows that commercial appropriations of these occasions were actually as religious in form as they were secular. The … Meer...

Reexamining the story of holidays in the United States, Leigh Schmidt shows that commercial appropriations of these occasions were actually as religious in form as they were secular. The new rituals of America's holiday bazaar offered a luxuriant merger of the holy and the profane - a heady blend of fashion and faith, merchandising and gift giving, profits and sentiments. In this richly illustrated book that captures both the blessings and ballyhoo of American holiday observances from the mid-eighteenth century through the twentieth, the author offers a reassessment of the "consumer rites" that various social critics have long decried for their spiritual emptiness and banal sentimentality. Schmidt uses everything from diaries to manuals on church decoration and window display to show in bright detail the ways people have prepared for and celebrated specific holidays - such as going Christmas shopping, making love tokens, choosing Easter bonnets, sending flowers to Mom, or buying ties for Dad. He demonstrates, in particular, how women took the lead as holiday consumers, shaping warm-hearted celebrations of home and family through their intricate engagement with the marketplace. Bringing together the history of business, religion, and gender, this book offers a fascinating cultural history of an endlessly debated marvel - the commercialization of American holidays. Media > Book, [PU: Princeton University Press]<

ISBN: 9780691029801

Reexamining the story of holidays in the United States, Leigh Schmidt shows that commercial appropriations of these occasions were actually as religious in form as they were secular. The … Meer...

Reexamining the story of holidays in the United States, Leigh Schmidt shows that commercial appropriations of these occasions were actually as religious in form as they were secular. The new rituals of America's holiday bazaar offered a luxuriant merger of the holy and the profane - a heady blend of fashion and faith, merchandising and gift giving, profits and sentiments. In this richly illustrated book that captures both the blessings and ballyhoo of American holiday observances from the mid-eighteenth century through the twentieth, the author offers a reassessment of the "consumer rites" that various social critics have long decried for their spiritual emptiness and banal sentimentality. Schmidt uses everything from diaries to manuals on church decoration and window display to show in bright detail the ways people have prepared for and celebrated specific holidays - such as going Christmas shopping, making love tokens, choosing Easter bonnets, sending flowers to Mom, or buying ties for Dad. He demonstrates, in particular, how women took the lead as holiday consumers, shaping warm-hearted celebrations of home and family through their intricate engagement with the marketplace. Bringing together the history of business, religion, and gender, this book offers a fascinating cultural history of an endlessly debated marvel - the commercialization of American holidays. Media > Book, [PU: Princeton University Press]<

ISBN: 9780691029801

Princeton University Press. Hardcover. 0691029806 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc... . Very Good., Princeton Universit… Meer...

Princeton University Press. Hardcover. 0691029806 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc... . Very Good., Princeton University Press<

1995, ISBN: 0691029806

[EAN: 9780691029801], Gebraucht, sehr guter Zustand, [PU: Princeton University Press], Ships from the UK. Former Library book. Great condition for a used book! Minimal wear.