ISBN: 9788132106654

A Road Map for Organizational Transformation This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It fo… Meer...

A Road Map for Organizational Transformation This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands. Strategic Brand Management for B2B Markets: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands., SAGE Publications<

ISBN: 9788132106654

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the p… Meer...

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how. This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands. eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Strategic Brand Management For B2b Markets~~EBook~~9788132106654~~Sharad Sarin, , , , , , , , , ,<

ISBN: 9788132106654

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers.It focuses on the need of B2B marketing from the po… Meer...

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers.It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.With extensive discussions on the three most respected corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.; PDF; Business,Finance and Law > Business & management > Sales & marketing, Springer Netherlands<

2010, ISBN: 9788132106654

A Road Map for Organizational Transformation, eBook Download (PDF), eBooks, [PU: SAGE Publications Pvt. Ltd]

ISBN: 9788132106654

ebook