Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... - pocketboek

Boek bevindt zich in het datenbestand sinds 2016-10-04T09:44:03+02:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2022-06-24T13:15:32+02:00 (Amsterdam)
ISBN/EAN: 331936491X

ISBN - alternatieve schrijfwijzen:
3-319-36491-X, 978-3-319-36491-9
alternatieve schrijfwijzen en verwante zoekwoorden:
Auteur van het boek: robinson, leroy
Titel van het boek: thing, dynamis, marketing dynamism sustainability things change things stay the same

Gegevens van de uitgever

Auteur: Leroy Robinson, Jr.
Titel: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… - Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
Uitgeverij: Springer; Springer International Publishing
836 Bladzijden
Verschijningsjaar: 2016-09-24
Cham; CH
Gedrukt / Gemaakt in
Taal: Engels
213,99 € (DE)
219,99 € (AT)
236,00 CHF (CH)
POD
XLV, 836 p.

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Academy of Marketing Science; Customer Behavior; Marketing Engagement; Marketing Strategy; Marketing Theory; Marketing; Business Strategy and Leadership; Sales and Distribution; Strategisches Management; BB

. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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International Consumer Behavior.- Managing Performance in a Sustainable Environment.- Music, Athletes, Simplicity and Organizational Engagement.- Creating Unique Marketing Approaches.- Mood, Religion and Market Orientation.- Exploring the On-line Consumer.- The Online Learning Environment: Delivering Quality?.- Management and Marketing Collaboration I.- Mixing Old and New Media: Insights into Media Selection.- Online Behavior and Value Creation.- Ethics Marketing: Understanding.- Potpurri des Services.- Marketing Buzz and Advertising Copy.- Strategic Marketing Management.- Using Private Labels and Store Atmospheric as Heuristics.- Social Media and Consumer Attitudes.- Conceptualization of Value Co-creation.- The Study of Marketing Institutions.- Managing the Customer Service Experience.- Value Co-creation: Consumer Interactions and Technology.- Branding and Shoppers.- Brands, Governments and Corporations.- The 3 T's: Relationship Importance for Theaters, Tribes and Tourists.- Consumers' Ethical Evaluations and Behaviors.- How Advances in Technology and Sustainability are Changing the Retail Landscape.- Sustainability in the Apparel Supply Chain.- Materialism and Conspicuous Consumption.- Value Co-creation and Digital Environment.- Going "Green" and the Effects on Consumer Evaluations.- Brands and Consumers.- Latin American Marketing Issues II.- Value Co-creation for Firms, Services, and Markets.- Issues in New Technology Usage.- Pedagogical Techniques and the Role of Students in Marketing Education.- Marketing's Role in Supply Chain Success.- Assessing Student Learning & Required Skills.- Celebrity Endorsements and Celebrity Brands.- What Does Brand Image Tell US About Brand Stability?.- Research Frameworks, Influences, and Sustainability Trends.- "The Price Made Me Do It!" Consumer Reactios to Pricing Signals.- Consumer Decision-Making and Learning.- Product and Branding Issues.- Achieving a Sustainable Supply Chain.- Consumer Welfare and Marketing Promotions.- The Challenge of Setting Prices and the Impact of the Firm.- Social Marketing Research: Measures, Analyses, and Implication Issues.- New Frontiers in Marketing Communication.- Can Climate Change Salespeople?.- The Power of Emotions and Norms on Exchange Behavior.- Entrepreneurs, Networks and Success.- International Branding.- The Teaching of Social Media Marketing.- Social Media.- Perspectives on Source Effects.- Corporate Social Responsibility.- Buyers and Sellers.- Intelligence and Salesperson's Effectiveness.- Understanding Customer Loyalty and Customer Value Perceptions.- When Consumers Get Emotional.- Corporate Social Responsibility: Social and Sustainable Marketing.- Managing Supply Chain Relationships.- Exploring the On-line Offering.- eCommerce II.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- Marketing Theory and Strategy.- Managing Complexity and Risk in Supply Chains.- Young Consumers.- Consumer Identity and Sense of Self.- Consumer Response to Product Texture, Packaging and Process.- eCommerce I.- Retailing in the Digital Age and Global Marketplace.- Consumer Emotion and Empowerment.- Management and Marketing Collaboration II.- Internationalization and Methodology.- Organizational Technology Usage.- Consumer Concerns, Beliefs, Values, and Attitudes toward Technology.- Cross Cultural Consumer Behavior.- Research Issues in Branding, Proliferations and Segments.- Understanding Retail Employees and Their Impact on Sales Performance.- Orientations, Norms and Experiences.- Issues on Consumer Motivation.- Latin American Marketing Issues I.- Emotions, Intentions and Impulses.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- The Influence of Perceived Control on Consumer Attitudes and Behaviors.- Outstanding Marketing Teacher Award Winners' Presentations.

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