The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways.First… Meer...
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways.First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message.Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.; PDF; Reference & Languages > linguistics, John Benjamins Publishing Company<
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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways.First… Meer...
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways.First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message.Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.; PDF; Reference & Languages > linguistics, World Scientific Publishing Company<
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No. 9789027286291. Verzendingskosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., exclusief verzendingskosten Details...
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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. Firs… Meer...
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising. eBook Rosemarie Schmidt PDF, John Benjamins Publishing Company, 01.01.1986, John Benjamins Publishing Company, 1986<
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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways.First… Meer...
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways.First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message.Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.; PDF; Reference & Languages > linguistics, John Benjamins Publishing Company<
No. 9789027286291. Verzendingskosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., exclusief verzendingskosten
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways.First… Meer...
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways.First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message.Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.; PDF; Reference & Languages > linguistics, World Scientific Publishing Company<
No. 9789027286291. Verzendingskosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., exclusief verzendingskosten
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. Firs… Meer...
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising. eBook Rosemarie Schmidt PDF, John Benjamins Publishing Company, 01.01.1986, John Benjamins Publishing Company, 1986<
Nr. 42720890. Verzendingskosten:, Sofort per Download lieferbar, DE. (EUR 0.00)
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Gedetalleerde informatie over het boek. - Television Advertising and Televangelism
EAN (ISBN-13): 9789027286291 ISBN (ISBN-10): 9027286299 Verschijningsjaar: 1986 Uitgever: John Benjamins Publishing Company
Boek bevindt zich in het datenbestand sinds 2015-10-06T15:33:18+02:00 (Amsterdam) Detailpagina laatst gewijzigd op 2024-01-03T05:36:21+01:00 (Amsterdam) ISBN/EAN: 9027286299
ISBN - alternatieve schrijfwijzen: 90-272-8629-9, 978-90-272-8629-1 alternatieve schrijfwijzen en verwante zoekwoorden: Auteur van het boek: joseph schmidt, joseph schmid, valentin, rose schmidt, rosemarie Titel van het boek: television, persuasive advertising
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