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Future Ready (Hardcover) - Steve Morlidge
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Steve Morlidge:

Future Ready (Hardcover) - eerste uitgave

2009, ISBN: 0470747056

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[EAN: 9780470747056], New book, [SC: 0.0], [PU: John Wiley & Sons Inc, New York], Hardcover. The recent crisis in the financial markets has exposed serious flaws in management methods. Th… Meer...

NEW BOOK. Verzendingskosten:Free shipping. (EUR 0.00) CitiRetail, Stevenage, United Kingdom [9235530] [Rating: 4 (of 5)]
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Future Ready - Steve Morlidge, Steve Player
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Steve Morlidge, Steve Player:

Future Ready - gebruikt boek

ISBN: 0470747056

Kaufen bei rebuy ? Ihre Vorteile Schuber oder Umschlag können fehlen oder beschädigt sein. Gebraucht - Gut. Ihr professioneller Partner für wiedera… Meer...

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Future Ready - Morlidge
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Morlidge:
Future Ready - nieuw boek

2002

ISBN: 9780470747056

[ED: Buch], [PU: WILEY], Neuware - The recent crisis in the financial markets has exposed serious flaws in management methods. The failure to anticipate and deal with the consequences of … Meer...

Verzendingskosten: EUR 2.90 AHA-BUCH GmbH
4
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Steve Morlidge:
Future Ready - gebonden uitgave, pocketboek

2010, ISBN: 0470747056

[EAN: 9780470747056], Neubuch, [SC: 0.0], [PU: Turner Publishing Company Feb 2010], BUSINESS / ECONOMICS FINANCE; & DECISION-MAKING PROBLEM SOLVING, Neuware - The recent crisis in the fin… Meer...

NEW BOOK. Verzendingskosten:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
5
Future Ready - Steve Morlidge; Steve Player
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Steve Morlidge; Steve Player:
Future Ready - gebonden uitgave, pocketboek

2009, ISBN: 9780470747056

How to Master Business Forecasting, Buch, Hardcover, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 2009

Verzendingskosten:Versand in 10-20 Tagen. (EUR 0.00)

1Aangezien sommige platformen geen verzendingsvoorwaarden meedelen en deze kunnen afhangen van het land van levering, de aankoopprijs, het gewicht en de grootte van het artikel, een eventueel lidmaatschap van het platform, een rechtstreekse levering door het platform of via een derde aanbieder (Marktplaats), enz., is het mogelijk dat de door euro-boek.nl meegedeelde verzendingskosten niet overeenstemmen met deze van het aanbiedende platform.

Bibliografische gegevens van het best passende boek

Bijzonderheden over het boek
Future Ready

The recent crisis in the financial markets has exposed serious flaws in management methods. The failure to anticipate and deal with the consequences of the unfolding collapse has starkly illustrated what many leaders and managers in business have known for years; in most organizations, the process of forecasting is badly broken. For that reason, forecasting business performance tops the list of concerns for CFO's across the globe. It is time to rethink the way businesses organize and run forecasting processes and how they use the insights that they provide to navigate through these turbulent times. This book synthesizes and structures findings from a range of disciplines and over 60 years of the authors combined practical experience. This is presented in the form of a set of simple strategies that any organization can use to master the process of forecasting. The key message of this book is that while no mortal can predict the future, you can take the steps to be ready for it. 'Good enough' forecasts, wise preparation and the capability to take timely action, will help your organization to create its own future. Written in an engaging and thought provoking style, Future Ready leads the reader to answers to questions such as: * What makes a good forecast? * What period should a forecast cover? * How frequently should it be updated? * What information should it contain? * What is the best way to produce a forecast? * How can you avoid gaming and other forms of data manipulation? * How should a forecast be used? * How do you ensure that your forecast is reliable? * How accurate does it need to be? * How should you deal with risk and uncertainty * What is the best way to organize a forecast process? * Do you need multiple forecasts? * What changes should be made to other performance management processes to facilitate good forecasting? Future Ready is an invaluable guide for practicing managers and a source of insight and inspiration to leaders looking for better ways of doing things and to students of the science and craft of management. Praise for Future Ready "Will make a difference to the way you think about forecasting going forward" --Howard Green, Group Controller Unilever PLC "Great analogies and stories are combined with rock solid theory in a language that even the most reading-averse manager will love from page one" --Bjarte Bogsnes, Vice President Performance Management Development at StatoilHydro "A timely addition to the growing research on management planning and performance measurement." --Dr. Charles T. Horngren, Edmund G. Littlefield Professor of Accounting Emeritus Stanford University and author of many standard texts including Cost Accounting: A Managerial Emphasis, Introduction to Management Accounting, and Financial Accounting "In the area of Forecasting, it is the best book in the market." --Fritz Roemer. Leader of Enterprise Performance Executive Advisory Program, the Hackett Group

Gedetalleerde informatie over het boek. - Future Ready


EAN (ISBN-13): 9780470747056
ISBN (ISBN-10): 0470747056
Gebonden uitgave
pocket book
Verschijningsjaar: 2010
Uitgever: John Wiley & Sons Inc
302 Bladzijden
Gewicht: 0,612 kg
Taal: eng/Englisch

Boek bevindt zich in het datenbestand sinds 2010-10-20T17:05:40+02:00 (Amsterdam)
Detailpagina laatst gewijzigd op 2024-04-10T02:00:57+02:00 (Amsterdam)
ISBN/EAN: 9780470747056

ISBN - alternatieve schrijfwijzen:
0-470-74705-6, 978-0-470-74705-6
alternatieve schrijfwijzen en verwante zoekwoorden:
Auteur van het boek: play, green, rock, howard wise, horngren, hackett john, multiple authors, röck fritz, player
Titel van het boek: ready for anything, too much future, future was here, business forecasting


Gegevens van de uitgever

Auteur: Steve Morlidge
Titel: Future Ready - How to Master Business Forecasting
Uitgeverij: Wiley; John Wiley & Sons
328 Bladzijden
Verschijningsjaar: 2009-11-27
Gewicht: 0,636 kg
Taal: Engels
28,90 € (DE)
155mm x 233mm x 25mm

BB; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Business & Management; Strategic Management; Strategisches Management; Wirtschaft u. Management; Strategisches Management

Forewarned is forearmed; to be prepared is half the victory" --Don Quixote Forecasting business performance tops the list of concerns for CFO's across the globe. The recent crisis in the financial markets has exposed serious flaws in management methods. The failure to anticipate and deal with the consequences of the unfolding collapse has starkly illustrated what many leaders and managers in business have known for years; in most organizations, the process of forecasting is badly broken. It is time to rethink the way businesses organize and run forecasting processes and how they use the insights that they provide to navigate through turbulent times. This book synthesizes and structures findings from a range of disciplines and the authors' 60 years of combined practical experience. This is presented in the form of a set of simple strategies that any organization can use to master the process of forecasting. The key message of this book is that while no mortal can predict the future, you can take the steps to be ready for it. 'Good enough' forecasts, wise preparation and the capability to take timely action, will help your organization to create its own future. "I was delighted by the simple and straightforward way in which sophisticated ideas have been expressed and the focus on practical application. This combination makes this a book for the executive suite - as well as the back office." --Andrew Higginson, Chief Executive of Retailing Services, and former CFO, Tesco PLC "Reading this book will be a good investment of your time and will make a difference to the way you think about forecasting going forward." --Howard Green, Group Controller and SVP Finance Categories, Unilever PLC "The business world needs more books like this one! Great analogies and stories are combined with rock solid theory in a language that even the most reading-averse manager will love from page one." - Bjarte Bogsnes, Vice President Performance Management Development at StatoilHydro and author of Implementing Beyond Budgeting "Future Ready: How to Master Business Forecasting is a timely addition to the growing research on management planning and performance measurement." - Dr. Charles T. Horngren, Edmund G. Littlefield Professor of Accounting Emeritus Stanford University. 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For that reason, forecasting business performance tops the list of concerns for CFO's across the globe. It is time to rethink the way businesses organize and run forecasting processes and how they use the insights that they provide to navigate through these turbulent times. This book synthesizes and structures findings from a range of disciplines and over 60 years of the authors combined practical experience. This is presented in the form of a set of simple strategies that any organization can use to master the process of forecasting. The key message of this book is that while no mortal can predict the future, you can take the steps to be ready for it. 'Good enough' forecasts, wise preparation and the capability to take timely action, will help your organization to create its own future. Written in an engaging and thought provoking style, Future Ready leads the reader to answers to questions such as: * What makes a good forecast? * What period should a forecast cover? * How frequently should it be updated? * What information should it contain? * What is the best way to produce a forecast? * How can you avoid gaming and other forms of data manipulation? * How should a forecast be used? * How do you ensure that your forecast is reliable? * How accurate does it need to be? * How should you deal with risk and uncertainty * What is the best way to organize a forecast process? * Do you need multiple forecasts? * What changes should be made to other performance management processes to facilitate good forecasting? Future Ready is an invaluable guide for practicing managers and a source of insight and inspiration to leaders looking for better ways of doing things and to students of the science and craft of management. Praise for Future Ready "Will make a difference to the way you think about forecasting going forward" --Howard Green, Group Controller Unilever PLC "Great analogies and stories are combined with rock solid theory in a language that even the most reading-averse manager will love from page one" --Bjarte Bogsnes, Vice President Performance Management Development at StatoilHydro "A timely addition to the growing research on management planning and performance measurement." --Dr. Charles T. Horngren, Edmund G. Littlefield Professor of Accounting Emeritus Stanford University and author of many standard texts including Cost Accounting: A Managerial Emphasis, Introduction to Management Accounting, and Financial Accounting "In the area of Forecasting, it is the best book in the market." --Fritz Roemer. Leader of Enterprise Performance Executive Advisory Program, the Hackett Group";}}}i:1;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:2:{s:10:"textformat";s:2:"06";s:8:"language";s:3:"eng";}s:5:"CDATA";s:1086:"TABLE OF FIGURES. FOREWORD. PREFACE. ACKNOWLEDGEMENTS. SECTION 1 'Why?' Chapter 1 Part 1 Why Change? Everyone Knows the Trouble I've Seen. Chapter 1 Part 2 Forecasting Disease, the Symptoms and the Remedy. SECTION 2 Principles. Chapter 2 Mastering Purpose - the Cassandra Paradox. Chapter 3 Mastering Time - Delay and Decision. Chapter 4 Mastering Models: Mapping the Future. Chapter 5 Mastering Measurement - Learning to Love Error. Chapter 6 Mastering Risks: How the Paranoid Survive. SECTION 3 'Praxis'. Chapter 7 Mastering Process: The Mother of Good Fortune. Theme #1 Recipe for success: tips and traps. Theme #2 Coordination in a complex system: how different can we be? Theme #3 Whose job is it anyway? Roles and responsibilities. SECTION 4 Transformation. Chapter 8 Implementation: Beginnings and Endings. Chapter 9 Beyond Forecasting: The Biggest Barrier. Chapter 10 Beyond Budgeting: A New Management Model? Chapter 11 Conclusion: Reconnection. GLOSSARY. Appendix 1 - Design Principles: A Summary. Appendix 2 - Important Concepts in Systems and Cybernetics. REFERENCES. INDEX.";}}}i:2;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"05";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:2:{s:10:"textformat";s:2:"06";s:8:"language";s:3:"eng";}s:5:"CDATA";s:2448:"Forewarned is forearmed; to be prepared is half the victory" --Don Quixote Forecasting business performance tops the list of concerns for CFO's across the globe. The recent crisis in the financial markets has exposed serious flaws in management methods. The failure to anticipate and deal with the consequences of the unfolding collapse has starkly illustrated what many leaders and managers in business have known for years; in most organizations, the process of forecasting is badly broken. It is time to rethink the way businesses organize and run forecasting processes and how they use the insights that they provide to navigate through turbulent times. This book synthesizes and structures findings from a range of disciplines and the authors' 60 years of combined practical experience. This is presented in the form of a set of simple strategies that any organization can use to master the process of forecasting. The key message of this book is that while no mortal can predict the future, you can take the steps to be ready for it. 'Good enough' forecasts, wise preparation and the capability to take timely action, will help your organization to create its own future. "I was delighted by the simple and straightforward way in which sophisticated ideas have been expressed and the focus on practical application. This combination makes this a book for the executive suite - as well as the back office." --Andrew Higginson, Chief Executive of Retailing Services, and former CFO, Tesco PLC "Reading this book will be a good investment of your time and will make a difference to the way you think about forecasting going forward." --Howard Green, Group Controller and SVP Finance Categories, Unilever PLC "The business world needs more books like this one! Great analogies and stories are combined with rock solid theory in a language that even the most reading-averse manager will love from page one." - Bjarte Bogsnes, Vice President Performance Management Development at StatoilHydro and author of Implementing Beyond Budgeting "Future Ready: How to Master Business Forecasting is a timely addition to the growing research on management planning and performance measurement." - Dr. Charles T. Horngren, Edmund G. Littlefield Professor of Accounting Emeritus Stanford University. 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A Guide to Greater Profits in Highly Contested; Gewinnorientierter Manager Abschied vom Marktanteilsdenken Campus 222 2006-08-14 EA; E101; Nonbooks, PBS / Wirtschaft/Management; Management und Managementtechniken; Wirtschaft; Preisstrategie; Dispositiver Faktor; Preispolitik; Preis; Preissetzung; Produktwert; Management; Economy; Managementtheorie; Wirtschaft; Pricing; Unternehmensleitung; Geschäftsleitung; Gesamtwirtschaft; Volkswirtschaft; Betriebsführung; Wirtschaft (Volkswirtschaft); General Management; Unternehmensführung; Price; Management E-Book; Programm; EA; BB ger 36.99 EUR Inhalt Kapitel 1 Gewinn geht über Marktanteil 11 Erkennen Sie die Symptome der Gewinnmalaise 14 Seien Sie sich der Ursachen für die Marktanteils-Obsession bewusst 17 Setzen Sie dem Marktanteilsdenken ein Ende 23 Lernen Sie, Ihr Marketing auf Gewinn auszurichten 28 Fazit 35 Kapitel 2 Friedlich konkurrieren lernen 38 Bremsen Sie die Angreifer in Ihrem Markt 38 Nutzen Sie die Wettbewerbslandkarte als Entscheidungshilfe 43 Geben Sie Marktanteile auf, wenn Sie damit Ihre Gewinne absichern können 49 Fazit 54 Kapitel 3 Mit den richtigen Annahmen arbeiten 56 Orientieren Sie Ihre Meinung über Kunden an Fakten - nicht an überkommenen Vorstellungen 56 Lassen Sie nicht zu, dass Kunden Ihre Leistung als selbstverständlich erachten 61 Nutzen Sie den Zusammenhang zwischen Preis und Gewinn 66 Lassen Sie bei Wettbewerbs-Benchmarks Vorsicht walten 72 Fazit 74 Kapitel 4 Anhand interner Daten Gewinnpotenziale finden 76 Verstehen Sie Nutzen und Grenzen von internen Daten 76 Bestimmen Sie Ihre Gewinnmöglichkeiten mit Statusdaten 77 Erheben Sie Reaktionsdaten, um Ihre Gewinnpotenziale zu quantifizieren 82 Fazit 91 Kapitel 5 Präferenzen und Zahlungsbereitschaft der Kunden bestimmen 93 Achten Sie auf eine hypothesengetriebene und fokussierte Marktforschung 93 Nutzen Sie Ihre Vertriebs- und Serviceteams als Informationsquellen 106 Richten Sie den Aufwand für Marktforschung am Gewinnpotenzial aus 109 Fazit 112 Kapitel 6 Marketing-Mix optimieren - Gewinnpotenzial maximieren 115 Segmentieren Sie Ihre Kunden nach Präferenzen und Zahlungsbereitschaft 116 Richten Sie Ihr Produktangebot an der Zahlungsbereitschaft der Kunden aus 120 Werben Sie kräftig für Ihre Produkte, sofern Sie sich der Wirkung sicher sind 128 Fazit 131 Kapitel 7 Preise erhöhen und wohlverdienten Gewinn realisieren 134 Erhöhen Sie die Preise, wenn Sie mehr Nutzen bieten können 136 Erhöhen Sie die Preise, um in einem schrumpfenden Markt Ihre Gewinne abzusichern 138 Erhöhen Sie die Preise für ausgewählte Kundensegmente 142 Nutzen Sie den Preis bei Low-Involvement-Produkten als Wertindikator 148 Gehen Sie bei Preisanpassungen aufgrund geänderter Kosten umsichtig vor 150 Denken Sie bei Preisverhandlungen an den Preis-Leistungs-Konsistenzkorridor 152 Fazit 154 Kapitel 8 Unnötige Zugeständnisse an Kunden vermeiden 157 Lernen Sie, wann Sie dem Gewinn ein Stück Kundenzufriedenheit opfern müssen 157 Starten Sie Kundenbindungsprogramme nur, wenn der Wettbewerb sie nicht kopieren kann 159 Trainieren Sie Ihren Kunden keine Anspruchshaltung an 163 Widerstehen Sie dem Drang, Preise proaktiv zu senken 168 Fazit 174 Kapitel 9 Anreizsysteme am Gewinn ausrichten 176 Helfen Sie Ihrem Vertrieb, beim Kunden höhere Preise durchzusetzen - anstatt niedrigere beim Vorgesetzten 176 Setzen Sie die monetären Anreize richtig: Bares ist nach wie vor gefragt 179 Belohnen Sie Vertriebspartner für Leistung, nicht für Volumen 184 Gehen Sie mit gutem Beispiel voran, wenn Sie eine Gewinnkultur wollen 186 Fazit 189 Kapitel 10 Marktkommunikation gezielt steuern 191 Sagen Sie in der Öffentlichkeit das, was Sie meinen 191 Senden Sie Signale, um eine Eskalation des "kalten Marketing-Krieges" zu verhindern 193 Senden Sie Signale, um den Markt auf geplante Maßnahmen hinzuweisen 195 Senden Sie Signale als Warnschuss, um einen Rückzug zu erzwingen 199 Lernen Sie, Signale zu empfangen und zu deuten 203 Fazit 205 Kapitel 11 Epilog: Höchste Zeit zur Realisierung Ihres Gewinnpotenzials 208 Stabilisieren Sie Ihre Marktposition - und definieren Sie sie dann neu 209 Stellen Sie das Programm unter die Führung erfahrener Champions 211 Vermeiden Sie Rückfälle und Fehlkommunikation 214 Bereiten Sie sich vor: Wo steht Ihr Unternehmen heute? 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Denn was nutzt es, Erster oder Zweiter in einem Markt zu sein, wenn kein Gewinn erwirtschaftet wird?";}}}i:1;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:1:{s:10:"textformat";s:2:"06";}s:5:"CDATA";s:528:"Der Kern des Schritt-für-Schritt-Programms zur Steigerung des Ertrags: den Markt kennen, sich eine starke Position erarbeiten, aber nicht Ressourcen im Kampf gegen die Mitbewerber verschwenden. Für die nachhaltige Steigerung des Gewinns zeigen die Autoren zahlreiche Möglichkeiten, etwa einen neuen Ansatz der Kundensegmentierung, intelligente Preissetzungsstrategien oder sinnvolle Kundenbindungsaktionen. Die Autoren geben viele Beispiele aus der Unternehmenspraxis und erhöhen so den Gebrauchswert des Buches zusätzlich.";}}}i:2;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"03";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"03";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:1:{s:10:"textformat";s:2:"06";}s:5:"CDATA";s:528:"Der Kern des Schritt-für-Schritt-Programms zur Steigerung des Ertrags: den Markt kennen, sich eine starke Position erarbeiten, aber nicht Ressourcen im Kampf gegen die Mitbewerber verschwenden. Für die nachhaltige Steigerung des Gewinns zeigen die Autoren zahlreiche Möglichkeiten, etwa einen neuen Ansatz der Kundensegmentierung, intelligente Preissetzungsstrategien oder sinnvolle Kundenbindungsaktionen. Die Autoren geben viele Beispiele aus der Unternehmenspraxis und erhöhen so den Gebrauchswert des Buches zusätzlich.";}}}i:3;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"10";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:1:{s:10:"textformat";s:2:"06";}s:5:"CDATA";s:22:"Gewinn vor Marktanteil";}}}i:4;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"14";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"00";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:1:{s:10:"textformat";s:2:"06";}s:5:"CDATA";s:4135:"Lernen Sie, Ihr Marketing auf Gewinn auszurichten Die Methoden und Techniken, die in diesem Buch beschrieben werden, befassen sich mit der Umsatzseite Ihres Geschäftes. Wir sind keine Kostendrücker. Eingedenk des Sprichworts "Schuster, bleib bei deinem Leisten" wussten wir, dass wir besser kein Buch über Kostensenkung, Rationalisierung oder Effizienzsteigerungen schreiben sollten. Die Kernfrage, die in diesem Buch beantwortet wird, ist: Wie soll ein gewinnorientierter Manager in einem reifen Markt seinen Marketing-Mix verändern, um eine bessere Erlösqualität und damit eine nachhaltige Ertragssteigerung zu erzielen? Kostensenkungs- und Produktivitätsverbesserungsprogramme haben in den letzten 20 Jahren wahrlich reüssiert - und dennoch hält die Gewinnmalaise an, wie schon Abbildung 1-1 gezeigt hat. Die Unternehmen müssen sich nun mit ebenso viel Energie, Intelligenz und Engagement der Kundenseite ihres Geschäfts zuwenden. Wie gesagt: Bislang ist dieses Potenzial zu wenig erkannt und genutzt, insbesondere in reifen Märkten. ... Um Gewinnpotenziale zu erkennen und zu nutzen, braucht man ein übergreifendes Programm, das auf ernsthafter, harter Analysearbeit aufbaut - nicht auf Effekthascherei. Die Arbeit, welche die Unternehmen aus unseren Fallbeispielen auf sich nahmen, war nicht gerade hoch wissenschaftlich, aber mitunter mühsam. Ergebnissteigerungen lassen sich nun mal - leider! - nicht per Knopfdruck realisieren. Dieses Buch liefert Ihnen die Anleitungen und Instrumente, aber wenn Sie sich diese Gewinnsteigerungen sichern wollen, müssen Sie Zeit, Mühe und Engagement investieren. Glücklicherweise werden die notwendigen Veränderungen weit weniger dramatisch oder schmerzhaft sein, als Sie vielleicht denken. ... Unser bewährtes Programm hat vier Phasen, wie in Abbildung 1-5 dargestellt. Die erste - sie wird in Kapitel 2 und 3 behandelt - konzentriert sich auf die Veränderung der Grundeinstellung: Sie bietet Ihnen Alternativen zur destruktiven Kultur der Aggression und Nachgiebigkeit. Diese beiden Kapitel werden Ihnen helfen, Ihre Zielkonflikte zu erkennen und zu lö

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