ISBN: 1591846390

Businesses these days talk a lot about figuring out what the customer wants. Well, here s your first lesson: the customer doesn t know what he wants. This book is going to show you how to… Meer...

Businesses these days talk a lot about figuring out what the customer wants. Well, here s your first lesson: the customer doesn t know what he wants. This book is going to show you how to convince him he wants the thing you re selling. Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad s basement. Now he owns Detroit s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show "Hardcore Pawn." As a third-generation pawnbroker, Gold grew up in the business, dealing with customers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his family s small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day. On any given day, he could be taking a vintage car in to pawn or chasing down a thief who s just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economy s ups and downs. In this entertaining, honest book, Gold takes you inside some of his weirdest, wackiest deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business and neither shoul biographical,biographies,biographies and history,biography and history,business,business and investing,economics,industries and professions,management and leadership,marketing and sales Marketing & Sales, Penguin Publishing Group<

ISBN: 9781591846390

The star of the reality TV show Hardcore Pawn shares his street-smart, hard-bargaining business skills Les Gold has been in business since age twelve, when he started selling used golf cl… Meer...

The star of the reality TV show Hardcore Pawn shares his street-smart, hard-bargaining business skills Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad's basement. Now he's Detroit's biggest pawnshop owner and the star of the hit reality TV show Hardcore Pawn. As a third generation pawnbroker, he grew up dealing with customers who could be unruly and violent as often as they were friendly. He got good at selling just about anything, and at making sure he only bought items for what they were worth. His book reveals his rags to riches journey, as he grew his shop, and how we can all be more successful by thinking like a pawnbroker. As Gold writes, "Businesses these days talk a lot about figuring out what the customer wants. Well, here's your first lesson: The customer doesn't know what he wants. This book is going to show you how to convince him he wants the thing you're selling." Media > Book<

ISBN: 9781591846390

The star of the reality TV show Hardcore Pawn shares his street-smart, hard-bargaining business skills Les Gold has been in business since age twelve, when he started selling used golf cl… Meer...

The star of the reality TV show Hardcore Pawn shares his street-smart, hard-bargaining business skills Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad's basement. Now he's Detroit's biggest pawnshop owner and the star of the hit reality TV show Hardcore Pawn. As a third generation pawnbroker, he grew up dealing with customers who could be unruly and violent as often as they were friendly. He got good at selling just about anything, and at making sure he only bought items for what they were worth. His book reveals his rags to riches journey, as he grew his shop, and how we can all be more successful by thinking like a pawnbroker. As Gold writes, "Businesses these days talk a lot about figuring out what the customer wants. Well, here's your first lesson: The customer doesn't know what he wants. This book is going to show you how to convince him he wants the thing you're selling." Media ><

2013, ISBN: 9781591846390

Portfolio, Hardcover, 208 Seiten, Publiziert: 2013-06-13T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: BPENG, 0.34 kg, Verkaufsrang: 992559, Biographies & Memoirs, Biographies & Histori… Meer...

Portfolio, Hardcover, 208 Seiten, Publiziert: 2013-06-13T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: BPENG, 0.34 kg, Verkaufsrang: 992559, Biographies & Memoirs, Biographies & Histories, Business, Finance & Law, Subjects, Books, Call Centre Management, Customer Services, Sales & Marketing, Sales Techniques, Portfolio, 2013<